Häftad, Engelska, 2005
Managing Business Interfaces
Marketing and Engineering Issues in the Supply Chain and Internet Domains
Av Amiya K. Chakravarty, Jehoshua Eliashberg
Del i serien International Series in Quantitative Marketing
1222 kr
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Beskrivning
In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading-edge research related to new product development, supply chain management, e-business operations, and field studies. (Also available in hardcover - 1-4020-7614-2.)
Produktinformation
- Utgivningsdatum: 2005-03-29
- Mått: 155 x 235 x 19 mm
- Vikt: 567 g
- Format: Häftad
- Språk: Engelska
- Serie: International Series in Quantitative Marketing
- Antal sidor: 332
- Upplaga: 2004
- Förlag: Springer-Verlag New York Inc.
- ISBN: 9780387243788
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