Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

AvAmiya K. Chakravarty,Jehoshua Eliashberg

Häftad, Engelska, 2005

Del i serien International Series in Quantitative Marketing

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Beskrivning

In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading-edge research related to new product development, supply chain management, e-business operations, and field studies. (Also available in hardcover - 1-4020-7614-2.)

Produktinformation

Utgivningsdatum:2005-03-29
Mått:155 x 235 x 19 mm
Vikt:567 g
Format:Häftad
Språk:Engelska
Serie:International Series in Quantitative Marketing
Antal sidor:332
Upplaga:2004
Förlag:Springer-Verlag New York Inc.
ISBN:9780387243788

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap

Innehållsförteckning

New Products and Existing Product Portfolio Management.- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty.- Demand Modeling in Product Line Trimming: Substitutability and Variability.- Supply Chain Coordination.- Coordinated Pricing and Production/Procurement Decisions: A Review.- Contractual Relationships and Coordination in Distribution Channels.- Quantity Discounts for Supply Chain Coordination.- Interfaces in the Internet Space.- Pricing Internet Service.- Usage Volume and Value Segmentation in Business Information Services.- Collaboration in E-Business: Technology and Strategy.- Field Studies and Real-World Evidence.- Levers for Improving NPD Time and Financial Performance.- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design.- The Marketing/Manufacturing Interface: Strategic Issues.