Yoram Wind – författare
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5 produkter
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Häftad, 2005
2585 kr
Lägg i varukorg
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint …
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
E-bok, 2013
3348 kr
Lägg i varukorg
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint …
New-Product Diffusion Models
Av Vijay Mahajan, Eitan Muller m. fl.
Inbunden, 2000
2254 kr
Lägg i varukorg
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are …
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Inbunden, 2003
2591 kr
Lägg i varukorg
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint …
New-Product Diffusion Models
Av Vijay Mahajan, Eitan Muller m. fl.
Häftad, 2011
2254 kr
Lägg i varukorg
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are …