Inbunden, Engelska, 2003
Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Av D. Jackson
811 kr
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Beskrivning
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Produktinformation
- Utgivningsdatum: 2003-10-06
- Mått: 155 x 235 x 8 mm
- Vikt: 446 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 179
- Upplaga: 2003
- Förlag: Palgrave USA
- ISBN: 9781403905192
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Mer om författaren
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Recensioner i media
'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller
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