Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

AvD. Jackson

Inbunden, Engelska, 2003

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Beskrivning

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

Produktinformation

Utgivningsdatum:2003-10-06
Mått:155 x 235 x 8 mm
Vikt:446 g
Format:Inbunden
Språk:Engelska
Antal sidor:179
Upplaga:2003
Förlag:Palgrave USA
ISBN:9781403905192

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Mer om författaren

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Recensioner i media

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

Innehållsförteckning

Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships