E-bok, Engelska, 2009
Strategic Management
Av John Richards, Ken Starkey, Paul W. Dobson
456 kr
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Beskrivning
This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.
- New edition of a highly popular introduction to strategic management.
- Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
- Revised to take account of the latest development in the field.
- Now features twelve new cases.
- Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’.
- Includes a new concluding chapter looking at present and future issues in strategic management.
- Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
Produktinformation
- Utgivningsdatum: 2009-02-04
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781405142366
- Förlag: Wiley
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