Jennifer Holt is Assistant Professor of film and media studies at the University of California, Santa BarbaraAlisa Perren is Assistant Professor in the Department of Communication at Georgia State University.

"We have Holt and Perren's superb book to help us move forward. Media Industries will be of great interest to students and scholars considering an industrial turn in their research. The book can be successfully integrated into existing undergraduate and graduate film and television classes. It can also be taught as the centerpiece of a course we will hopefully see cropping up more and more: media industry studies." (Television & New Media, March 2010)

• List of Figures vii Acknowledgments viiiNotes on Contributors ixIntroduction: Does the World Really Need One More Field of Study? 1Jennifer Holt and Alisa PerrenPart I: History 17Editors' Introduction 191 Nailing Mercury: The Problem of Media Industry Historiography 21Michele Hilmes2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34Caroline Frick3 Film Industry Studies and Hollywood History 45Thomas Schatz4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57Victoria E. Johnson5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69Cynthia B. Meyers6 New Media as Transformed Media Industry 81P. David MarshallPart II: Theory 91Editors' Introduction 937 Media Industries, Political Economy, and Media/Cultural Studies: An Articulation 95Douglas Kellner8 Thinking Globally: From Media Imperialism to Media Capital 108Michael Curtin9 Thinking Regionally: Singular in Diversity and Diverse in Unity 120Cristina Venegas10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange 132Nitin Govil11 Convergence Culture and Media Work 144Mark DeuzePart III: Methodologies and Models 157 Editors' Introduction 15912 Media Economics and the Study of Media Industries 161Philip M. Napoli13 Regulation and the Law: A Critical Cultural Citizenship Approach 171John McMurria14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries 184Toby Miller15 Cultures of Production: Studying Industry's Deep Texts, Ref lexive Rituals, and Managed Self-Disclosures 199John Thornton Caldwell16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture 213Joshua Green and Henry JenkinsPart IV: The Future: Four Visions 227Editors' Introduction 22917 From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge 231John Hartley18 Politics, Theory, and Method in Media Industries Research 245David Hesmondhalgh19 An Industry Perspective: Calibrating the Velocity of Change 256Jordan Levin20 Toward Synthetic Media Industry Research 264Horace NewcombIndex 271