Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.

“Overall, The Handbook of Language and Globalization succeeds in providing the reader with insightful analysis at the intersection of language and globalization. With its broad scope and inclusion of useful research topics, the volume can be considered as an open gate for a wider field of study and research in sociolinguistics. It also provides a stimulating and complex picture of thestate of theory and practice in the area of language and globalization.”  (Linguist, 18 October 2012)“An enlightening and engaging collection by eminent international scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about ‘marginalization’ and ‘murder’ of languages.”—Braj B.Kachru, Professor Emeritus, University of Illinois “This Handbook provides a fascinating exposition of the complex, multidimensional nature of globalization as it pertains to the world's languages. Coupland has marshalled authors at the forefront of their fields who offer a diversity of approaches and do not flinch from disputes and challenging questions. I suspect that this book will transform the discourse on globalization within linguistics and will impel a reconsideration of whether linguistic diversity is inevitably impacted by global processes.”—Margaret Florey, Resource Network for Linguistic Diversity

• List of Illustrations viii Acknowledgments xIntroduction: Sociolinguistics in the Global Era 1Nikolas CouplandPart I Global Multilingualism, World Languages, and Language Systems 291 Globalization, Global English, and World English(es): Myths and Facts 31Salikoko S. Mufwene2 Language Systems 56Abram De Swaan3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77Tove Skutnabb-Kangas and Robert Phillipson4 World Languages: Trends and Futures 101Ulrich Ammon5 Language Policy and Globalization 123Thomas Ricento6 Panlingual Globalization 142Jonathan Pool7 The Spread of Global Spanish: From Cervantes to reggaetón 162Clare Mar-Molinero8 New National Languages in Eastern Europe 182Brigitta BuschPart II Global Discourse in Key Domains and Genres 2019 Localizing the Global on the Participatory Web 203Jannis Androutsopoulos10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232Theo van Leeuwen and Usama Suleiman11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255Adam Jaworski and Crispin Thurlow12 Globalization and Language Teaching 287David Block13 Discursive Constructions of Global War and Terror 305Adam Hodges14 Has God Gone Global? Religion, Language, and Globalization 323Annabelle MooneyPart III Language, Values, and Markets under Globalization 34715 Language as Resource in the Globalized New Economy 349Monica Heller16 Language and Movement in Space 366Jan Blommaert and Jie Dong17 Indexing the Local 386Barbara Johnstone18 Ecolinguistics and Globalization 406Arran Stibbe19 The Chinese Discourse of Human Rights and Glocalization 426Shi-Xu20 Meanings of 'Globalization': East and West 447Peter Garrett21 Languages and Global Marketing 475Helen Kelly-HolmesPart IV Language, Distance, and Identities 49322 Shadows of Discourse: Intercultural Communication in Global Contexts 495Claire Kramsch and Elizabeth Boner23 Unraveling Post-Colonial Identity through Language 520Rakesh M. Bhatt24 At the Intersection of Gender, Language, and Transnationalism 540Ingrid Piller and Kimie Takahashi25 Globalization and Gay Language 555William L. Leap26 Metroethnicities and Metrolanguages 575John C. Maher27 Popular Cultures, Popular Languages, and Global Identities 592Alastair Pennycook28 Global Representations of Distant Suffering 608Lilie Chouliaraki29 Global Media and the Regime of Lifestyle 625David Machin and Theo van LeeuwenIndex 644

Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.

“Overall, The Handbook of Language and Globalization succeeds in providing the reader with insightful analysis at the intersection of language and globalization. With its broad scope and inclusion of useful research topics, the volume can be considered as an open gate for a wider field of study and research in sociolinguistics. It also provides a stimulating and complex picture of thestate of theory and practice in the area of language and globalization.”  (Linguist, 18 October 2012)“An enlightening and engaging collection by eminent international scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about ‘marginalization’ and ‘murder’ of languages.”—Braj B.Kachru, Professor Emeritus, University of Illinois “This Handbook provides a fascinating exposition of the complex, multidimensional nature of globalization as it pertains to the world's languages. Coupland has marshalled authors at the forefront of their fields who offer a diversity of approaches and do not flinch from disputes and challenging questions. I suspect that this book will transform the discourse on globalization within linguistics and will impel a reconsideration of whether linguistic diversity is inevitably impacted by global processes.”—Margaret Florey, Resource Network for Linguistic Diversity

• List of Illustrations viii Acknowledgments xIntroduction: Sociolinguistics in the Global Era 1Nikolas CouplandPart I Global Multilingualism, World Languages, and Language Systems 291 Globalization, Global English, and World English(es): Myths and Facts 31Salikoko S. Mufwene2 Language Systems 56Abram De Swaan3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77Tove Skutnabb-Kangas and Robert Phillipson4 World Languages: Trends and Futures 101Ulrich Ammon5 Language Policy and Globalization 123Thomas Ricento6 Panlingual Globalization 142Jonathan Pool7 The Spread of Global Spanish: From Cervantes to reggaetón 162Clare Mar-Molinero8 New National Languages in Eastern Europe 182Brigitta BuschPart II Global Discourse in Key Domains and Genres 2019 Localizing the Global on the Participatory Web 203Jannis Androutsopoulos10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232Theo van Leeuwen and Usama Suleiman11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255Adam Jaworski and Crispin Thurlow12 Globalization and Language Teaching 287David Block13 Discursive Constructions of Global War and Terror 305Adam Hodges14 Has God Gone Global? Religion, Language, and Globalization 323Annabelle MooneyPart III Language, Values, and Markets under Globalization 34715 Language as Resource in the Globalized New Economy 349Monica Heller16 Language and Movement in Space 366Jan Blommaert and Jie Dong17 Indexing the Local 386Barbara Johnstone18 Ecolinguistics and Globalization 406Arran Stibbe19 The Chinese Discourse of Human Rights and Glocalization 426Shi-Xu20 Meanings of 'Globalization': East and West 447Peter Garrett21 Languages and Global Marketing 475Helen Kelly-HolmesPart IV Language, Distance, and Identities 49322 Shadows of Discourse: Intercultural Communication in Global Contexts 495Claire Kramsch and Elizabeth Boner23 Unraveling Post-Colonial Identity through Language 520Rakesh M. Bhatt24 At the Intersection of Gender, Language, and Transnationalism 540Ingrid Piller and Kimie Takahashi25 Globalization and Gay Language 555William L. Leap26 Metroethnicities and Metrolanguages 575John C. Maher27 Popular Cultures, Popular Languages, and Global Identities 592Alastair Pennycook28 Global Representations of Distant Suffering 608Lilie Chouliaraki29 Global Media and the Regime of Lifestyle 625David Machin and Theo van LeeuwenIndex 644

Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.

“Overall, The Handbook of Language and Globalization succeeds in providing the reader with insightful analysis at the intersection of language and globalization. With its broad scope and inclusion of useful research topics, the volume can be considered as an open gate for a wider field of study and research in sociolinguistics. It also provides a stimulating and complex picture of thestate of theory and practice in the area of language and globalization.”  (Linguist, 18 October 2012)“An enlightening and engaging collection by eminent international scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about ‘marginalization’ and ‘murder’ of languages.”—Braj B.Kachru, Professor Emeritus, University of Illinois “This Handbook provides a fascinating exposition of the complex, multidimensional nature of globalization as it pertains to the world's languages. Coupland has marshalled authors at the forefront of their fields who offer a diversity of approaches and do not flinch from disputes and challenging questions. I suspect that this book will transform the discourse on globalization within linguistics and will impel a reconsideration of whether linguistic diversity is inevitably impacted by global processes.”—Margaret Florey, Resource Network for Linguistic Diversity

• List of Illustrations viii Acknowledgments xIntroduction: Sociolinguistics in the Global Era 1Nikolas CouplandPart I Global Multilingualism, World Languages, and Language Systems 291 Globalization, Global English, and World English(es): Myths and Facts 31Salikoko S. Mufwene2 Language Systems 56Abram De Swaan3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77Tove Skutnabb-Kangas and Robert Phillipson4 World Languages: Trends and Futures 101Ulrich Ammon5 Language Policy and Globalization 123Thomas Ricento6 Panlingual Globalization 142Jonathan Pool7 The Spread of Global Spanish: From Cervantes to reggaetón 162Clare Mar-Molinero8 New National Languages in Eastern Europe 182Brigitta BuschPart II Global Discourse in Key Domains and Genres 2019 Localizing the Global on the Participatory Web 203Jannis Androutsopoulos10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232Theo van Leeuwen and Usama Suleiman11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255Adam Jaworski and Crispin Thurlow12 Globalization and Language Teaching 287David Block13 Discursive Constructions of Global War and Terror 305Adam Hodges14 Has God Gone Global? Religion, Language, and Globalization 323Annabelle MooneyPart III Language, Values, and Markets under Globalization 34715 Language as Resource in the Globalized New Economy 349Monica Heller16 Language and Movement in Space 366Jan Blommaert and Jie Dong17 Indexing the Local 386Barbara Johnstone18 Ecolinguistics and Globalization 406Arran Stibbe19 The Chinese Discourse of Human Rights and Glocalization 426Shi-Xu20 Meanings of 'Globalization': East and West 447Peter Garrett21 Languages and Global Marketing 475Helen Kelly-HolmesPart IV Language, Distance, and Identities 49322 Shadows of Discourse: Intercultural Communication in Global Contexts 495Claire Kramsch and Elizabeth Boner23 Unraveling Post-Colonial Identity through Language 520Rakesh M. Bhatt24 At the Intersection of Gender, Language, and Transnationalism 540Ingrid Piller and Kimie Takahashi25 Globalization and Gay Language 555William L. Leap26 Metroethnicities and Metrolanguages 575John C. Maher27 Popular Cultures, Popular Languages, and Global Identities 592Alastair Pennycook28 Global Representations of Distant Suffering 608Lilie Chouliaraki29 Global Media and the Regime of Lifestyle 625David Machin and Theo van LeeuwenIndex 644