Entrepreneurial Strategies
New Technologies in Emerging Markets
AvRoberto Vassolo,Luiz Mesquita
1 068 kr
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Beskrivning
- Represents the view of the entrepreneur in local as well as multinational corporations.
- Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies.
- Considers how companies operating in EMEs can cope with the main environmental constraints.
- Written in an accessible style, free from jargon, and does not require any prior technical knowledge.