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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book will be packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
If you run your own business, keeping an eye on your cash is one of your most important tasks. It''s much more than knowing how much money you''re making (or not), but when it''s due to come in, who is due to pay... and who hasn''t. Chapters in this revised edition include: Understanding cash flow, Knowing where the money is, The rules of credit management, Reducing debtor days, Influencing non-paying or slow-paying customers and Managing stock.
''Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there''s the optimistically titled Surviving a Downturn to get you back on your feet.'' The Guardian
