Business on a Shoestring – serie

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

There has never been more interest in working ethically, and many small business owners are leading the way in finding positive solutions that benefit them, their community and the environment.

This book helps you to do the same, by offering invaluable advice on: Creating an ethical strategy for your business; Finding suppliers who share your aims; Playing your part in an ethical supply chain; Banking ethically; Buying positively; Treating your staff fairly; Respecting and protecting the environment; Contributing to your local community.

''a great little package'' The Bookseller

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Franchising is a popular option for many people who want to run their own businesses. It''s a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by:

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Franchising is a popular option for many people who want to run their own businesses. It''s a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by:

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book will be packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

If you run your own business, keeping an eye on your cash is one of your most important tasks. It''s much more than knowing how much money you''re making (or not), but when it''s due to come in, who is due to pay... and who hasn''t. Chapters in this revised edition include:

''a great little package'' The Bookseller

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers:

''a great little package'' The Bookseller

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won''t benefit. To help you get the most from your business, chapters include:

''a great little package'' The Bookseller

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Having an online presence is essential for most businesses these days. Don''t think that a small budget means that you can''t compete with larger organisations: if your site is well laid out and your content compelling, you can!

This revised edition shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting

''a great little package'' The Bookseller

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Your relationship with your customers is probably one of the most important you''ll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invaluable advice on: Understanding your customers; Asking for feedback... and learning from it; Creating a customer service strategy; Hiring the right people; Setting up and implementing complaint processes; Adding a personal touch; Being creative...But making sure you can deliver; Learning from your competitors.

''a great little package'' The Bookseller

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company''s sales is essential if you''re going to make a success of your business. This revised edition covers:

''a great little package'' The Bookseller

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

All businesses go through difficult times, but how you face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers:Focusing on what you do best: your core business, Spending sensibly and getting paid on time, Cutting down on inefficiency, Steadying the ship: maintaining staff morale, Working with the bank and suppliers, Working out survival tactics and Keeping up the good work.

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Having an online presence is essential for most businesses these days. Don''t think that a small budget means that you can''t compete with larger organisations: if your site is well laid out and your content compelling, you can!

This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.

''''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'''' Professional Manager

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won''t benefit. To help you get the most from your business, chapters include:Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company''s sales is essential if you''re going to make a success of your business. This revised edition covers:Looking at your current sales and working out where you want to go next, Making sure you''re meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales.

''Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there''s the optimistically titled Surviving a Downturn to get you back on your feet.'' The Guardian

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Your relationship with your customers is probably one of the most important you''ll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invaluable advice on: Understanding your customers, Asking for feedback... and learning from it, Creating a customer service strategy, Hiring the right people, Setting up and implementing complaint processes, Adding a personal touch. Being creative...But making sure you can deliver and Learning from your competitors.

''...brimming with customer service delights, covering everything from understanding your customers'' expectations to handling their complaints.'' Management Today