Political Communication in European Parliamentary Elections

Michaela Maier is Professor for Applied Communication Psychology at the University of Koblenz-Landau, Germany. Her research focuses on political communication with a specific interest in the reception and effects of campaign communication. Jesper Strömbäck is Professor in Media and Communication and holds the Ludvig Nordström Chair in Journalism at Mid Sweden University, where he is also Research Director at the Centre for Political Communication Research. His research focuses on political communication, political news journalism, public opinion and the mediatization of politics. Lynda Lee Kaid was a Professor of Telecommunication and a Research Foundation Professor at the University of Florida. Her research specializations included political advertising and media coverage of elections and political events.

'This carefully conceptualized volume is an excellent example of comparative research in a multi-cultural context. Taking the 2009 EP election as an anchor point, the collaboratively written chapters of this book examine how nationalized or Europeanized the campaign styles, new reporting styles and voter reactions were in the various member states. The insights in the linkages between the national and European level make the book a must-read for anyone interested in European political communication research.' Frank Esser, University of Zurich, Switzerland

• Part I Perspectives on the European Parliamentary Elections; Chapter 1 Political Communication and Election Campaigns for the European Parliament, Jesper Strömbäck, Michaela Maier, Lynda Lee Kaid; Chapter 2 The Legal and Institutional Framework of the 2009 European Parliament Elections in the Shadow of the Lisbon Treaty, Clifford A. Jones; Part II Part y Campaign Communication Strategies; Chapter 3 Campaign Professionalization and Political Structures, Tom Moring, Juri Mykkänen, Lars Nord, Marie Grusell; Chapter 4 Similarities and Differences in Transformational Democracies, Lilia Raycheva, Jolán Róka; Chapter 5 Campaigning in but not for Europe, Ralph Negrine, Vaclav Stetka, Marta Fialová; Chapter 6 Televised Advertising in the 2009 European Parliamentary Elections, Lynda Lee Kaid, Silke Adam, Michaela Maier, Matthias Balzer, Rosa Berganza, Carlos Jalali, Ralph Negrine, Lilia Raycheva, Jolán Róka, Andreas R.T. Schuck, Vaclav Stetka, Claes de Vreese; Chapter 7 Everyone Ignores Europe? Part y Campaigns and Media Coverage in the 2009 European Parliament Elections, Carlos Jalali, Tiago Silva; Part III Media Coverage of the European Parliamentary Elections; Chapter 8 Mediatizing Europe while Ignoring the European Election, Franca Roncarolo; Chapter 9 The 2009 European Parliamentary Election News Coverage in Poland, Bogus?awa Dobek-Ostrowska, Bart?omiej ?ódzki; Chapter 10 The Mediatization and Framing of European Parliamentary Election Campaigns, Jesper Strömbäck; Chapter 11 Media Visibility and Framing of the European Parliamentary Elections 2009, Andreas R.T. Schuck, Rachid Azrout, Hajo Boomgaarden, Matthijs Elenbaas, Joost van Spanje, Rens Vliegenthart, Claes de Vreese; Part IV Effects of Campaigns on EU Citizens; Chapter 12 The 2009 European Parliamentary Elections in Perspective, Michael Marsh; Chapter 13 Why Europeans (Don’t) Turn Out to Vote, Gilg U.H. Seeber, Markus Steinbrecher; Chapter 14 Between Integration and Demarcation, Michaela Maier;