Romain Laufer is professor emeritus of marketing at HEC Paris (ecole des Hautes Etudes Commerciales de Paris), France. Catherine Paradeise is professor of sociology at the University of Paris, France.

"[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on."-B. Cooper, Choice "Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions."-Diana C. Mutz, American Political Science Review

• 1: Sophism and Marketing; 2: Laissez-Faire and the Crisis of Legitimacy; 3: Counting—from a Symbolic Procedure to a Pragmatic Procedure; 4: From the Market Price to the Product Image; 5: From the Vote to the Survey; 6: From Bureaucratic Counting to Social Indicators; 7: Rhetoric: The Method of Discourse; 8: Pragmatism: The Formation of the Cybernetic Ideology; 9: The Workings of Cybernetic Ideology; 10: Social Classes and Statistical Destiny; 11: Managing the Impossible; 12: 1989: Two Centuries Later; Conclusion

Romain Laufer is professor emeritus of marketing at HEC Paris (ecole des Hautes Etudes Commerciales de Paris), France. Catherine Paradeise is professor of sociology at the University of Paris, France.

"[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on."-B. Cooper, Choice "Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions."-Diana C. Mutz, American Political Science Review

• 1: Sophism and Marketing; 2: Laissez-Faire and the Crisis of Legitimacy; 3: Counting—from a Symbolic Procedure to a Pragmatic Procedure; 4: From the Market Price to the Product Image; 5: From the Vote to the Survey; 6: From Bureaucratic Counting to Social Indicators; 7: Rhetoric: The Method of Discourse; 8: Pragmatism: The Formation of the Cybernetic Ideology; 9: The Workings of Cybernetic Ideology; 10: Social Classes and Statistical Destiny; 11: Managing the Impossible; 12: 1989: Two Centuries Later; Conclusion

Romain Laufer is professor emeritus of marketing at HEC Paris (ecole des Hautes Etudes Commerciales de Paris), France. Catherine Paradeise is professor of sociology at the University of Paris, France.

"[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on."-B. Cooper, Choice "Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions."-Diana C. Mutz, American Political Science Review

• 1: Sophism and Marketing; 2: Laissez-Faire and the Crisis of Legitimacy; 3: Counting—from a Symbolic Procedure to a Pragmatic Procedure; 4: From the Market Price to the Product Image; 5: From the Vote to the Survey; 6: From Bureaucratic Counting to Social Indicators; 7: Rhetoric: The Method of Discourse; 8: Pragmatism: The Formation of the Cybernetic Ideology; 9: The Workings of Cybernetic Ideology; 10: Social Classes and Statistical Destiny; 11: Managing the Impossible; 12: 1989: Two Centuries Later; Conclusion