The SAGE Handbook of Social Media

Jean Burgess is Professor of Digital Media and Director of the QUT Digital Media Research Centre (DMRC), Queensland University of Technology, Australia. She is author or editor of more than 100 publications on digital and social media, including YouTube: Online Video and Participatory Culture (Polity Press), Twitter and Society (Peter Lang), Studying Mobile Media (Routledge) and The Handbook of New Media Dynamics (Wiley-Blackwell)Alice Marwick (PhD, New York University) is a Fellow at the Data & Society Research Institute, where she leads the Media Manipulation project, and an Assistant Professor of Communication at the University of North Carolina at Chapel Hill.  Her current book project examines how the networked nature of online privacy disproportionately impacts marginalized individuals in terms of gender, race, and socio-economic status. She is the author of Status Update: Celebrity, Publicity and Branding in the Social Media Age (Yale 2013), an ethnographic study of the San Francisco tech scene which examines how people seek social status through attention and visibility online. Marwick was previously Assistant Professor of Communication and Media Studies and the Director of the McGannon Center for Communication Research at Fordham University. She has written for popular publications such as The New York Times, The New York Review of Books and The Guardian in addition to academic publications such as Public Culture and New Media and Society. Thomas Poell is Assistant Professor of New Media & Digital Culture and Program Director of the Research Master Media Studies at the University of Amsterdam. He has published widely on social media and popular protest, as well as on the role of these media in the development of new forms of journalism. His next book, co-authored with José van Dijck and Martijn de Waal, will be titled The Platform Society. Public values in a connective world.

In this comprehensive, ambitious and timely book, Burgess, Marwick and Poell present to us ‘the social media paradigm’ – a distinctive and potentially transformative moment in the history of media and communications, perhaps also in the world’s cultural, economic and political life. Grounded in rigorous intellectual and empirical work and committed to international, multi-and inter-disciplinary endeavor, this book provides a much-needed basis for critical understanding and future research on the social shaping and social consequences of today’s social media paradigm.

• Introduction - Jean Burgess, Alice Marwick and Thomas PoellPart One: Histories and Pre-Histories1. Pushing Back: Social Media as an Evolutionary Phenomenon - John Hartley2. Early Social Computing: The Rise and Fall of the BBS Scene (1977 – 1995) - Aaron Delwiche3. Alternative Histories of Social Media in Japan and China - Mark McLelland, Haiqing Yu, and Gerard Goggin4. From Hypertext to Hype and Back Again: Exploring the Roots of Social Media in Early Web Culture - Michael StevensonPart Two: Approaches and Methods5. Digital Methods for Cross-platform Analysis - Richard Rogers6. A Computational Analysis of Social Media Scholarship - Jeremy Foote, Aaron Shaw and Benjamin Mako Hill7. Digital Discourse: Locating Language in New/Social Media - Crispin Thurlow8. Ontology - Nick Couldry and Jannis Kallinikos9. Analysing Social Media Images - Simon Faulkner, Farida Vis and Francesco D’Orazio10. Ethnography - Jolynna Sinanan and Tom McDonald11. Web History and Social Media - Niels Brügger12. The Incomplete Political Economy of Social Media - Siva VaidhyanathanPart Three: Platforms, Technologies and Business Models13. The Affordances of Social Media Platforms - Taina Bucher and Anne Helmond14. Governance of and by Platforms - Tarleton Gillespie15. Social Media App Economies - Rowan Wilken16. Labor and Social Media: the Exploitation and Emancipation of (Almost) Everyone Online - Jack Linchuan Qiu17. Silicon Valley and the Social Media Industry - Alice Marwick18. Alternative Social Media: From Critique to Code - Robert W. GehlPart Four: Cultures and Practices19. Personal Connection and Relational Maintenance in Social Media Use - Kelly Quinn & Zizi Papacharissi20. Television Viewing and Fan Practice in an Era of Multiple Screens - Rhiannon Bury21. Trolling, and Other Problematic Social Media Practices - Gabriele de Seta22. Memes - Kate Miltner23. Self-Representation in Social Media - Jill Walker Rettberg24. Sexual Expression in Social Media - Kath Albury25. Privacy and Surveillance - Daniel TrottierPart Five: Social and Economic Domains26. Social Media Marketing - Michael Serazio and Brooke Erin Duffy27. Social Media and Journalism - Alfred Hermida28. Social Media and the Cultural and Creative Industries - Terry Flew29. Politics 2.0: Social Media Campaigning - Jessica Baldwin-Philippi30. Social Media and New Protest Movements - Thomas Poell & José van Dijck31. Lively Data, Social Fitness and Biovalue: the Intersections of Health and Fitness Self-Tracking and Social Media - Deborah Lupton32. Social Media Platforms and Education - José van Dijck and Thomas Poell33. Scholarly Communication in Social Media - Katrin Weller and Isabella Peters