Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

I′m not sure who is the intended audience for this book. In terms of my students, they are primarily public health practitioners and may not find much of the text relevant, although it is certainly an interesting read. I would be more likely to recommend indivual chapters to students than the whole textbook. This would be particularly suited to those studying modules in social marketing and behaviour change theory.

• Theory-Based Message DesignFrom Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages - Daniel O′KeefeThe Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages - Marco YzerHealth Risk Message Design Using the Extended Parallel Process Model - Michael Basil, Kim WitteUsing Emotional Appeals in Health Messages - Monique Mitchell TurnerDesigning Inoculation Messages for Health Communication Campaigns - Bobi IvanovUsing Narratives to Promote Health: A Culture-Centric Approach - Linda Larkey, Amy HillAudience-Centered Message DesignThe Cultural Variance Framework for Tailoriing Health Messages - Rachel Davis, Ken ResnicowThe Communication Theory of Identity as a Framework for Health Message Design - Michael Hecht, HyeJeong ChoiReligiosity, Spirituality and the Design of Health Communication Messages and Interventions - Cheryl HoltAddressing Health literacy in the Design of Health Messages - Jakob D. JensenAddressing Fatalism with Health Communication Messages - Lijiang Shen, Celeste ConditDeigning Messages for Individuals in Different Stages of Change - Seth Noar, Stephanie Van SteeDesigning High Message Sensation Value Messages for the Sensation Seeking Audience - Susan Morgan