Health Communication Message Design

Theory and Practice

Häftad, Engelska, 2011

2 995 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Produktinformation

Utgivningsdatum:2011-12-13
Mått:187 x 231 x 18 mm
Vikt:480 g
Format:Häftad
Språk:Engelska
Antal sidor:296
Upplaga:1
Förlag:SAGE Publications
ISBN:9781412986557

Utforska kategorier

Mer om författaren

Hyunyi Cho (PhD, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.

Innehållsförteckning

Theory-Based Message DesignFrom Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages - Daniel O′KeefeThe Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages - Marco YzerHealth Risk Message Design Using the Extended Parallel Process Model - Michael Basil, Kim WitteUsing Emotional Appeals in Health Messages - Monique Mitchell TurnerDesigning Inoculation Messages for Health Communication Campaigns - Bobi IvanovUsing Narratives to Promote Health: A Culture-Centric Approach - Linda Larkey, Amy HillAudience-Centered Message DesignThe Cultural Variance Framework for Tailoriing Health Messages - Rachel Davis, Ken ResnicowThe Communication Theory of Identity as a Framework for Health Message Design - Michael Hecht, HyeJeong ChoiReligiosity, Spirituality and the Design of Health Communication Messages and Interventions - Cheryl HoltAddressing Health literacy in the Design of Health Messages - Jakob D. JensenAddressing Fatalism with Health Communication Messages - Lijiang Shen, Celeste ConditDeigning Messages for Individuals in Different Stages of Change - Seth Noar, Stephanie Van SteeDesigning High Message Sensation Value Messages for the Sensation Seeking Audience - Susan Morgan