Reengineering the University

William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Honoring the Trust: Quality and Cost Containment in Higher Education, he is the former president of the Jackson Hole Higher Education Group.

Massy's in-depth yet highly accessible analysis is a must-read for any academic leader. Academic Leader Massy has done an excellent job of explaining the interaction between the university budget, which creates the margin, or the financial return on investment, and the role of teaching and learning being core to the university mission. He spends considerable time helping integrate and resolve the two dimensions of mission and margin. Canadian Journal of Higher Education

• Preface1. Understanding the Traditional UniversityProblems and OpportunitiesAssets Worthy of PreservationWhy Traditional Universities Do What They DoImplications for Tuition and Cost ContainmentBusiness Models and Value Propositions2. The Reengineering ChallengeFlaws in the Academic Business ModelBuilding a Reengineering PortfolioImplementation ConsiderationsResponsibilities for Reengineering3. The New Scholarship of TeachingConceptual UnderpinningsIllustrative ApplicationsTwo "Outside the Box" ProposalsOrganizing for Improvement4. The Cost of TeachingAlternative ApproachesDesign of Teaching SystemsModeling from University Transactional DataExtending the Model across the CampusAreas of Application5. Financial Planning and BudgetingEnvisioning University InformationCoherent Financial PlanningCoherent Resource AllocationA Model for Balancing Mission and MarginConclusionAppendixesA. Teaching and Learning PrinciplesB. Course-Based ABCC. Computer-Aided Course DesignD. Incremental Cost of EnrollmentE. Smart What-Ifs in the Course-Based ABC ModelF. Margin Equivalents for Start-Up ProgramsG. Extensions to the Mission-Margin ModelNotesBibliographyIndex