Karen L. Webber is an associate professor of higher education at the University of Georgia. She is the editor of Building Capacity in Institutional Research and Decision Support in Higher Education and the coeditor of Institutional Research and Planning in Higher Education: Global Trends and Contexts. Henry Y. Zheng is a senior associate vice president for strategic analytics at Ohio State University. He is the former vice provost for institutional research and strategic analytics at Lehigh University.

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• Foreword, by Christine M. KellerAcknowledgments Part I. Technology, Digitization, Big Data, and Analytics Maturity as the Enabling Conditions for Data-Informed Decision MakingChapter 1. Data Analytics and the Imperatives for Data-Informed Decision Making in Higher EducationKaren L. Webber and Henry Y. ZhengChapter 2. Big Data and the Transformation of Decision Making in Higher EducationBraden J. HoschChapter 3. Predictive Analytics and Its Uses in Higher EducationHenry Y. Zheng and Ying ZhouPart II. The Ethical, Cultural, and Managerial Imperatives of Data-Informed Decision Making in Higher EducationChapter 4. Limitations in Data Analytics: Potential Misuse and Misunderstanding in Data Reports and VisualizationsKaren L. Webber and Jillian N. MornChapter 5. Guiding Your Organization's Data Strategy: The Roles of University Senior Leaders and Trustees in Strategic AnalyticsGail B. Marsh and Rachit TharianiChapter 6. Data Governance, Data Stewardship, and the Building of an AnalyticsOrganizational CultureRana Glasgal and Valentina NestorPart III. The Application of Analytics in Higher Education Decision Making: Case StudiesChapter 7. Data Analytics and Decision Making in Admissions and Enrollment ManagementTom Gutman and Brian P. HinoteChapter 8. Predictive Analytics, Academic Advising, Early Alerts, and Student SuccessTimothy M. RenickChapter 9. Constituent Relationship Management and Student Engagement LifecycleCathy A. O'Bryan, Chris Tompkins, and Carrie Hancock MarcinkevageChapter 10. Learning Analytics for Learning Assessment: Complexities in Efficacy, Implementation, and Broad UseCarrie Klein, Jaime Lester, Huzefa Rangwala, and Aditya JohriChapter 11. Using Data Analytics to Support Institutional Financial and Operational EfficiencyLindsay K. Wayt, Susan M. Menditto, J. Michael Gower, and Charles TegenPart IV. Concluding CommentsChapter 12. Data-Informed Decision Making and the Pursuit of Analytics Maturity in Higher EducationKaren L. Webber and Henry Y. ZhengContributorsIndex

Karen L. Webber is an associate professor of higher education at the University of Georgia. She is the editor of Building Capacity in Institutional Research and Decision Support in Higher Education and the coeditor of Institutional Research and Planning in Higher Education: Global Trends and Contexts. Henry Y. Zheng is a senior associate vice president for strategic analytics at Ohio State University. He is the former vice provost for institutional research and strategic analytics at Lehigh University.

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• Foreword, by Christine M. KellerAcknowledgments Part I. Technology, Digitization, Big Data, and Analytics Maturity as the Enabling Conditions for Data-Informed Decision MakingChapter 1. Data Analytics and the Imperatives for Data-Informed Decision Making in Higher EducationKaren L. Webber and Henry Y. ZhengChapter 2. Big Data and the Transformation of Decision Making in Higher EducationBraden J. HoschChapter 3. Predictive Analytics and Its Uses in Higher EducationHenry Y. Zheng and Ying ZhouPart II. The Ethical, Cultural, and Managerial Imperatives of Data-Informed Decision Making in Higher EducationChapter 4. Limitations in Data Analytics: Potential Misuse and Misunderstanding in Data Reports and VisualizationsKaren L. Webber and Jillian N. MornChapter 5. Guiding Your Organization's Data Strategy: The Roles of University Senior Leaders and Trustees in Strategic AnalyticsGail B. Marsh and Rachit TharianiChapter 6. Data Governance, Data Stewardship, and the Building of an AnalyticsOrganizational CultureRana Glasgal and Valentina NestorPart III. The Application of Analytics in Higher Education Decision Making: Case StudiesChapter 7. Data Analytics and Decision Making in Admissions and Enrollment ManagementTom Gutman and Brian P. HinoteChapter 8. Predictive Analytics, Academic Advising, Early Alerts, and Student SuccessTimothy M. RenickChapter 9. Constituent Relationship Management and Student Engagement LifecycleCathy A. O'Bryan, Chris Tompkins, and Carrie Hancock MarcinkevageChapter 10. Learning Analytics for Learning Assessment: Complexities in Efficacy, Implementation, and Broad UseCarrie Klein, Jaime Lester, Huzefa Rangwala, and Aditya JohriChapter 11. Using Data Analytics to Support Institutional Financial and Operational EfficiencyLindsay K. Wayt, Susan M. Menditto, J. Michael Gower, and Charles TegenPart IV. Concluding CommentsChapter 12. Data-Informed Decision Making and the Pursuit of Analytics Maturity in Higher EducationKaren L. Webber and Henry Y. ZhengContributorsIndex

Karen L. Webber is an associate professor of higher education at the University of Georgia. She is the editor of Building Capacity in Institutional Research and Decision Support in Higher Education and the coeditor of Institutional Research and Planning in Higher Education: Global Trends and Contexts. Henry Y. Zheng is a senior associate vice president for strategic analytics at Ohio State University. He is the former vice provost for institutional research and strategic analytics at Lehigh University.

Select Guide Rating

• Foreword, by Christine M. KellerAcknowledgments Part I. Technology, Digitization, Big Data, and Analytics Maturity as the Enabling Conditions for Data-Informed Decision MakingChapter 1. Data Analytics and the Imperatives for Data-Informed Decision Making in Higher EducationKaren L. Webber and Henry Y. ZhengChapter 2. Big Data and the Transformation of Decision Making in Higher EducationBraden J. HoschChapter 3. Predictive Analytics and Its Uses in Higher EducationHenry Y. Zheng and Ying ZhouPart II. The Ethical, Cultural, and Managerial Imperatives of Data-Informed Decision Making in Higher EducationChapter 4. Limitations in Data Analytics: Potential Misuse and Misunderstanding in Data Reports and VisualizationsKaren L. Webber and Jillian N. MornChapter 5. Guiding Your Organization's Data Strategy: The Roles of University Senior Leaders and Trustees in Strategic AnalyticsGail B. Marsh and Rachit TharianiChapter 6. Data Governance, Data Stewardship, and the Building of an AnalyticsOrganizational CultureRana Glasgal and Valentina NestorPart III. The Application of Analytics in Higher Education Decision Making: Case StudiesChapter 7. Data Analytics and Decision Making in Admissions and Enrollment ManagementTom Gutman and Brian P. HinoteChapter 8. Predictive Analytics, Academic Advising, Early Alerts, and Student SuccessTimothy M. RenickChapter 9. Constituent Relationship Management and Student Engagement LifecycleCathy A. O'Bryan, Chris Tompkins, and Carrie Hancock MarcinkevageChapter 10. Learning Analytics for Learning Assessment: Complexities in Efficacy, Implementation, and Broad UseCarrie Klein, Jaime Lester, Huzefa Rangwala, and Aditya JohriChapter 11. Using Data Analytics to Support Institutional Financial and Operational EfficiencyLindsay K. Wayt, Susan M. Menditto, J. Michael Gower, and Charles TegenPart IV. Concluding CommentsChapter 12. Data-Informed Decision Making and the Pursuit of Analytics Maturity in Higher EducationKaren L. Webber and Henry Y. ZhengContributorsIndex