John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication. Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.

In Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, authors John Besley and Anthony Dudomake a much-needed link between the practice of and training in science communication, and the research that impacts those activities. Throughout the book, the authors balance actionable information for practitioners and the theoretical literatures underpinning them—and they do so admirably. Both of the book's intended audiences, practitioners and researchers, can glean informative insight from its pages.—Journal of Science Communication

• AcknowledgmentsIntroductionChapter 1.What It Means to Be a Strategic Science CommunicatorChapter 2. Science Knowledge as a Communication ObjectiveChapter 3. Show WarmthChapter 4. Show IntegrityChapter 5. Be Willing to ListenChapter 6. Show You Are Not That Different (and Respect Others' Differences)Chapter 7. Show CompetenceChapter 8. Share Risks and BenefitsChapter 9. Share What Other People Think Is NormalChapter 10. Foster Self-EfficacyChapter 11. Share Emotions and Frames, CarefullyChapter 12. The Need to Take Communication More SeriouslyAppendixesA. Survey MethodsB. Supplementary TablesC. Examining Goals and Objectives WorksheetsIndex

John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication. Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.

In Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, authors John Besley and Anthony Dudomake a much-needed link between the practice of and training in science communication, and the research that impacts those activities. Throughout the book, the authors balance actionable information for practitioners and the theoretical literatures underpinning them—and they do so admirably. Both of the book's intended audiences, practitioners and researchers, can glean informative insight from its pages.—Journal of Science Communication

• AcknowledgmentsIntroductionChapter 1.What It Means to Be a Strategic Science CommunicatorChapter 2. Science Knowledge as a Communication ObjectiveChapter 3. Show WarmthChapter 4. Show IntegrityChapter 5. Be Willing to ListenChapter 6. Show You Are Not That Different (and Respect Others' Differences)Chapter 7. Show CompetenceChapter 8. Share Risks and BenefitsChapter 9. Share What Other People Think Is NormalChapter 10. Foster Self-EfficacyChapter 11. Share Emotions and Frames, CarefullyChapter 12. The Need to Take Communication More SeriouslyAppendixesA. Survey MethodsB. Supplementary TablesC. Examining Goals and Objectives WorksheetsIndex

John C. Besley (EAST LANSING, MI) is the Ellis N. Brandt Professor of Public Relations at Michigan State University. He has authored more than a hundred articles, chapters, and reports on public opinion about science and scientists' views about communication. Anthony Dudo (AUSTIN, TX) is an associate professor in the School of Public Relations & Advertising at the University of Texas, Austin, where he is the program director of science communication at the Center for Media Engagement.

In Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, authors John Besley and Anthony Dudomake a much-needed link between the practice of and training in science communication, and the research that impacts those activities. Throughout the book, the authors balance actionable information for practitioners and the theoretical literatures underpinning them—and they do so admirably. Both of the book's intended audiences, practitioners and researchers, can glean informative insight from its pages.—Journal of Science Communication

• AcknowledgmentsIntroductionChapter 1.What It Means to Be a Strategic Science CommunicatorChapter 2. Science Knowledge as a Communication ObjectiveChapter 3. Show WarmthChapter 4. Show IntegrityChapter 5. Be Willing to ListenChapter 6. Show You Are Not That Different (and Respect Others' Differences)Chapter 7. Show CompetenceChapter 8. Share Risks and BenefitsChapter 9. Share What Other People Think Is NormalChapter 10. Foster Self-EfficacyChapter 11. Share Emotions and Frames, CarefullyChapter 12. The Need to Take Communication More SeriouslyAppendixesA. Survey MethodsB. Supplementary TablesC. Examining Goals and Objectives WorksheetsIndex