Problem of Political Marketing

AvHeather Savigny

Häftad, Engelska, 2012

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Beskrivning

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

Produktinformation

Utgivningsdatum:2012-01-05
Mått:156 x 234 x 9 mm
Vikt:251 g
Format:Häftad
Språk:Engelska
Antal sidor:158
Förlag:Continuum Publishing Corporation
ISBN:9781441106346

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Mer om författaren

Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia.

Recensioner i media

This is an important book. Savigny raises issues about the anti-democratic nature of the processes of political marketing - and the failure of political marketing to encourage an active and engaged citizenry - which make this book essential reading for both academics and practitioners. -- Professor Mick Temple, Professor of Journalism & Politics, Staffordshire University

Innehållsförteckning

Acknowledgements; Introduction; 1: Political marketing: literature and practice; 2: ...and rational choice theory; 3: Implementing marketing in politics; 4: Ideology; 5: The language of political marketing; 6: Marketing and malaise; Conclusion: Political marketing - a challenge to democracy; Bibliography.