Bokus
Amir Hetsroni - Advertising and Reality, Inbunden

Inbunden, Engelska, 2012

Advertising and Reality

A Global Study of Representation and Content

Av Amir Hetsroni

2107 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Produktinformation
  • Utgivningsdatum: 2012-10-18
  • Mått: 157 x 235 x 20 mm
  • Vikt: 558 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 272
  • Förlag: Bloomsbury Publishing Plc
  • ISBN: 9781441170002
Utforska kategorier
Mer om författaren

Amir Hetsroni is an associate professor in the school of communication at Ariel University Center, Israel. A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.

Recensioner i media

As one who has been in the business as well as a teacher, I believe this is a book for both educators and practitioners to have on their shelves. The global perspectives are valuable and the list of authors and their backgrounds helps frame the points of view expressed. Our thanks to Amir Hetsroni for compiling this resource.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.