Dr. Andrew McStay is Senior Lecturer at the London College of Communication, University of the Arts London, and author of Digital Advertising (Palgrave MacMillan, 2009). He maintains a blog at: http://advertising-communications-culture.blogspot.com/

The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of "behavioural advertising," the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. -- Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine

• Acronyms; Chapter 1: Introduction - Setting the Scene; Chapter 2: Exploring the Controversy over DPI and Phorm; Chapter 3: Self-interest, Rationality and Regulation; Chapter 4: Artificial Barriers?; Chapter 5: Controlling the Mood of Information; Chapter 6: Compiling Interiority; Chapter 7: Conclusions; Reference List; Index.

Dr. Andrew McStay is Senior Lecturer at the London College of Communication, University of the Arts London, and author of Digital Advertising (Palgrave MacMillan, 2009). He maintains a blog at: http://advertising-communications-culture.blogspot.com/

The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of "behavioural advertising," the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. -- Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine

• Acronyms; Chapter 1: Introduction - Setting the Scene; Chapter 2: Exploring the Controversy over DPI and Phorm; Chapter 3: Self-interest, Rationality and Regulation; Chapter 4: Artificial Barriers?; Chapter 5: Controlling the Mood of Information; Chapter 6: Compiling Interiority; Chapter 7: Conclusions; Reference List; Index.

Dr. Andrew McStay is Senior Lecturer at the London College of Communication, University of the Arts London, and author of Digital Advertising (Palgrave MacMillan, 2009). He maintains a blog at: http://advertising-communications-culture.blogspot.com/

The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of "behavioural advertising," the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. -- Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine

• Acronyms; Chapter 1: Introduction - Setting the Scene; Chapter 2: Exploring the Controversy over DPI and Phorm; Chapter 3: Self-interest, Rationality and Regulation; Chapter 4: Artificial Barriers?; Chapter 5: Controlling the Mood of Information; Chapter 6: Compiling Interiority; Chapter 7: Conclusions; Reference List; Index.