Andrew McStay – författare
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24 produkter
Automating Empathy
Decoding Technologies that Gauge Intimate Life
Inbunden, 2024
1248 kr
Lägg i varukorg
This is an open access title. It is made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International license. It is available to read and download as a PDF version on the Oxford Academic platform.We live in a world where artificial intelligence and intensive use …
Automating Empathy
Decoding Technologies that Gauge Intimate Life
Häftad, 2024
378 kr
Lägg i varukorg
This is an open access title. It is made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International license. It is available to read and download as a PDF version on the Oxford Academic platform.We live in a world where artificial intelligence and intensive use …
Automating Empathy
Decoding Technologies that Gauge Intimate Life
E-bok, 2023
329 kr
Lägg i varukorg
This is an open access title. It is made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International license. It is available to read and download as a PDF version on the Oxford Academic platform. We live in a world where artificial intelligence and intensive use …
Automating Empathy
Decoding Technologies that Gauge Intimate Life
E-bok, 2023
330 kr
Lägg i varukorg
This is an open access title. It is made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International license. It is available to read and download as a PDF version on the Oxford Academic platform. We live in a world where artificial intelligence and intensive use …
Creativity and Advertising
Affect, Events and Process
Inbunden, 2013
2513 kr
Lägg i varukorg
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of …
Creativity and Advertising
Affect, Events and Process
Häftad, 2013
633 kr
Lägg i varukorg
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of …
Creativity and Advertising
Affect, Events and Process
E-bok, 2013
729 kr
Lägg i varukorg
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of …
Creativity and Advertising
Affect, Events and Process
E-bok, 2013
745 kr
Lägg i varukorg
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of …
Digital Advertising
Inbunden, 2016
1703 kr
Lägg i varukorg
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world’s largest media companies, this …
Digital Advertising
Häftad, 2016
502 kr
Lägg i varukorg
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world’s largest media companies, this …
Digital Advertising
E-bok, 2017
546 kr
Lägg i varukorg
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world’s largest media companies, this …
Privacy and Philosophy
New Media and Affective Protocol
Häftad, 2014
452 kr
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What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and Philosophy: New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and scrutiny of Arendt, Aristotle, …
Privacy and Philosophy
New Media and Affective Protocol
Inbunden, 2014
1775 kr
Lägg i varukorg
What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and Philosophy: New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and scrutiny of Arendt, Aristotle, …
Mood of Information
A Critique of Online Behavioural Advertising
E-bok, 2011
2182 kr
Lägg i varukorg
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the …
Mood of Information
A Critique of Online Behavioural Advertising
E-bok, 2011
2182 kr
Lägg i varukorg
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the …
Mood of Information
A Critique of Online Behavioural Advertising
Inbunden, 2011
1990 kr
Lägg i varukorg
The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the …
Privacy and the Media
Inbunden, 2017
2329 kr
Lägg i varukorg
Questions of privacy are critical to the study of contemporary media and society. When we’re more and more connected to devices and to content, it’s increasingly important to understand how information about ourselves is being collected, transmitted, processed, and mediated. Privacy and the Media …
Privacy and the Media
Häftad, 2017
1220 kr
Lägg i varukorg
Questions of privacy are critical to the study of contemporary media and society. When we’re more and more connected to devices and to content, it’s increasingly important to understand how information about ourselves is being collected, transmitted, processed, and mediated. Privacy and the Media …
Emotional AI
The Rise of Empathic Media
Inbunden, 2018
2329 kr
Lägg i varukorg
What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of …
Emotional AI
The Rise of Empathic Media
Häftad, 2018
548 kr
Lägg i varukorg
What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of …
Privacy and the Media
E-bok, 2017
510 kr
Lägg i varukorg
Questions of privacy are critical to the study of contemporary media and society. When we’re more and more connected to devices and to content, it’s increasingly important to understand how information about ourselves is being collected, transmitted, processed, and mediated. Privacy and the Media …
Emotional AI
The Rise of Empathic Media
E-bok, 2018
554 kr
Lägg i varukorg
What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of …
Optimising Emotions, Incubating Falsehoods
How to Protect the Global Civic Body from Disinformation and Misinformation
Inbunden, 2023
1312 kr
Lägg i varukorg
This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what …
Optimising Emotions, Incubating Falsehoods
How to Protect the Global Civic Body from Disinformation and Misinformation
Häftad, 2023
1312 kr
Lägg i varukorg
This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what …
