Ageing and the Media

Virpi Ylänne has now retired. She was previously Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.

“Populations are ageing, and our perception of old age is changing with it. This book gives a comprehensive picture of how old age is treated in different media across different cultures.” Kirsi Lumme-Sandt, Tampere University

• 1 Introduction: Ageing in/and the Media - Virpi YlännePart I: Framing and Constructing Ageing in Media Reporting2 ‘Apocalyptic Demography’ Versus the ‘Reckless Generation’: Framing the Third and Fourth Ages in the Media - Paul Higgs and Chris Gilleard3 Older Adults and the Pandemic in UK News Media - Virpi Ylänne4 Present Time Witches: Media and the Intersecting Discourses of Age, Gender, and Mental Health in Ghana - Monika Wilińska and Doris Boateng5 Portrayals of Older People With Dementia in Taiwanese Newspapers - Chin-Hui Chen and Yan-Hua Huang6 Older LGBTQ+ Persons in Canadian Newspapers - Laura Hurd and Raveena MahalPart II: Imagined Ageing in Promotional and Fictional Contexts7 Ageism and the Promotion of Agelessness in Brazilian Advertising - Gisela Castro8 Visual Ageism on Public Organisations’ Websites - Eugène Loos, Loredana Ivan, Maria Sourbati, Wenqian Xu, Christa Lykke Christensen and Virpi Ylänne9 Imag(in)ing Ageing Futures in Comics and Graphic Novels - Nicole Dalmer and Lucia Cedeira SerantesPart III: Older Adults’ Interaction With the Media and Media Technologies10 Advertising Old Men: Swedish Old Men Reflect on ‘Seeing Themselves’ - Karin Lövgren, Linn Sandberg and Jeff Hearn11 Older Women and Women’s Magazines: Audience, Agency, and Life Course - Dana Sawchuk12 The Double Logic of Care: Age, Gender, and Media Technologies in Austria - Barbara Ratzenböck13 Conclusion - Virpi Ylänne