Mark Henderson, newly appointed head of communications at the Wellcome Trust is - until January 2012 - the Science editor of The Times and a columnist for The Times science magazine, Eureka. In 2011 Mark was awarded the European Best Cancer Reporter Prize and the Royal Statistical Society Prize for statistical excellence in journalism. He has won three awards from the Medical Journalists Association. He is a regular commentator on science in the press, for television and radio, online, and at live events. He tweets as @markgfh.

"With over a decade of experience as the science correspondent for the Times, Henderson has seen it all. Today science is enjoying unprecedented coverage in the media and recognition in popular culture. Here is the account of how and why this has happened, how science works and how it is perceived, warts and all. Fascinating stuff." "In this timely and important book, Mark Henderson explains why Geeks are on the march - and why the world will become a better place as a result." Tim Harford "Mark Henderson's new book shows that CP Snow's 'Two Cultures' are still all too apparent in today's society, and also charts the frustrating tussle for power between forces of irrationality and the rational over recent years. Henderson advances a compelling argument that we shouldn't be ashamed of rational thinking, but instead, we need to recognise and embrace the importance of science in our politics, education, economy and culture." Professor Alice Roberts

Mark Henderson, newly appointed head of communications at the Wellcome Trust is - until January 2012 - the Science editor of The Times and a columnist for The Times science magazine, Eureka. In 2011 Mark was awarded the European Best Cancer Reporter Prize and the Royal Statistical Society Prize for statistical excellence in journalism. He has won three awards from the Medical Journalists Association. He is a regular commentator on science in the press, for television and radio, online, and at live events. He tweets as @markgfh.

"With over a decade of experience as the science correspondent for the Times, Henderson has seen it all. Today science is enjoying unprecedented coverage in the media and recognition in popular culture. Here is the account of how and why this has happened, how science works and how it is perceived, warts and all. Fascinating stuff." "In this timely and important book, Mark Henderson explains why Geeks are on the march - and why the world will become a better place as a result." Tim Harford "Mark Henderson's new book shows that CP Snow's 'Two Cultures' are still all too apparent in today's society, and also charts the frustrating tussle for power between forces of irrationality and the rational over recent years. Henderson advances a compelling argument that we shouldn't be ashamed of rational thinking, but instead, we need to recognise and embrace the importance of science in our politics, education, economy and culture." Professor Alice Roberts