Häftad, Engelska, 2020
Retail Therapy
Why The Retail Industry Is Broken – And What Can Be Done To Fix It
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Beskrivning
Produktinformation
- Utgivningsdatum: 2020-05-28
- Mått: 128 x 198 x 22 mm
- Vikt: 240 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 336
- Förlag: Bloomsbury Publishing PLC
- ISBN: 9781472978608
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Mark Pilkington is an experienced retail chief executive and strategy consultant, based in the UK. After graduating from INSEAD, he joined Courtaulds, later becoming CEO of Gossard where he was responsible for initiating the huge global success of Wonderbra. He then founded Splendour.com - the world's first direct-to-consumer ecommerce brand, with the backing of Marks & Spencer.
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Retail Therapy bristles with alarming numbers. Before I finished the book I was recommending it to others, particularly because of his powerful analysis of the crisis. It is worth listening to the fixes – some of them controversial – he believes will cure the industry’s ills.
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