Mark Pilkington – författare

An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery.Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys’R’Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. No name is safe: in September 2019, Marks & Spencer lost its place in the FTSE100 Index - a sign of just how far its fortunes have fallen.But the retail sector remains hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the ‘Amazon effect’, this is an oversimplification. Deeper forces are at work that are changing people’s relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.

Shortlisted for the Business Book Awards 2022The world’s retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge numbers of prestigious brands have gone under, or are now a shadow of their former selves, and large parts of the world economy have fallen into a recession, with reduced employment and incomes across large parts of society. High streets and shopping malls lie half-empty, causing a vacuum at the heart of our communities and societies, and many discretionary products have simply become too expensive for people to buy on a regular basis. There is now an urgent need to regenerate our local shopping areas, so how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order – new brands, new ways of providing value, and new and innovative methods of creating interest to draw in consumers, all of which have the potential to kick-start the retail economy. Retail Recovery offers a comprehensive analysis of these new forces that are changing the way in which we browse for and buy products, and how we experience and engage with the brands themselves. It includes in-depth interviews with some of the most innovative players in the UK, Europe and North America, in the hope of drawing out key learning points for the rest of the industry. It also provides essential guidelines for governments, as they strive to rebuild and reinforce the retail spaces within our communities, allowing them to create a more effective economic lifeline for retailers, shoppers, retail workers, manufacturers and distributors.

Seeking the truth about UFOs in America, Mark Pilkington and John Lundberg uncover a 60 year-old story stranger than any conspiracy thriller. Through the fascinating account of their quest Mark Pilkington reveals the long history of UFOria and its parallels in little known tales from the murky worlds of espionage, psychological warfare and advanced military technology. Along the way he discovers that the truth about flying saucers is stranger and more complex than either the ufologists or debunkers would have us believe. As he crossed the US meeting intelligence agents, disinformation specialists and UFO hunters Pilkington was confronted with a dizzying array of ever more outrageous claims and counter claims. As a result he began to suspect that, instead of covering up stories of crashed flying saucers, alien contacts and secret underground bases, the US intelligence agencies had actually been promoting them all along. Meanwhile he has to deal with his own uncertainties, the suspicions of the UFO community and a partner who is starting to believe that conspiracy theorists might be right after all.With a fresh, funny and objective approach, Pilkington is the ideal guide to steer us through these strange territories, where nothing is quite as it seems and reality is just a matter of managing perceptions.