Exploring Media Research

Theories, Practice, and Purpose

AvAndy Ruddock

Häftad, Engelska, 2017

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Beskrivning

From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.

Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today.
Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book:

Introduces students to the scope and seriousness of media influence
Shows them how to tie their own interests to academic concepts and research issues
Explains how to use this understanding to develop proper research questions
Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them.

Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.

Produktinformation

Utgivningsdatum:2017-10-10
Mått:170 x 242 x 24 mm
Vikt:540 g
Format:Häftad
Språk:Engelska
Antal sidor:320
Upplaga:1
Förlag:SAGE Publications
ISBN:9781473902541

Utforska kategorier

Medievetenskap inom Samhälle och politik

Mer om författaren

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Recensioner i media

In Exploring Media Research, Andy Ruddock provides the theoretical, methodological, and ethical tools that enable scholars, students, and citizens to dissect the cultural power of media, and to apply this understanding to the creation of a more just society. Written in a direct and accessible style, this timely and provocative book firmly establishes Ruddock as one of the premier media scholars of his generation.

Innehållsförteckning

PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITYIntroduction: Communicating Media ResearchChapter 1: Making Media MatterChapter 2: Making Media Matter to YouChapter 3: On Causation: How do media ′do′ things?Chapter 4: Practising Ethics in Media ResearchChapter 5: What is ′Generalisability′ in Media Research?PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONSChapter 6: Researching Media RealityChapter 7: Researching Media′s Role in Social LifeChapter 8: Researching the Synthesis of Media and Interpersonal CommunicationPART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICYChapter 9: Researching Media People: Journalism, Oral History and ArchivesChapter 10: Researching Media Markets: A Cultural Industries View on PornographyChapter 11: Researching Media Content: Games, Texts and DiscourseChapter 12: Researching Media EventsChapter 13: Big Data: How Can We Use It?Chapter 14: Researching Media PolicyChapter 15: Researching AudiencesConclusion: Historicising Media Research - and the People who Do It