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    1. Kultur
    2. Designböcker
    3. Grafisk design

    Grids for Graphic Designers

    AvGavin Ambrose,Paul Harris

    Häftad, Engelska, 2021

    Del i serien Basics Design

    324 kr

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    Beskrivning

    Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use. Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.

    Produktinformation

    • Utgivningsdatum:2021-01-28
    • Mått:160 x 228 x 14 mm
    • Vikt:540 g
    • Format:Häftad
    • Språk:Engelska
    • Serie:Basics Design
    • Antal sidor:216
    • Upplaga:3
    • Förlag:Bloomsbury Publishing PLC
    • ISBN:9781474254779

    Utforska kategorier

    • Grafisk design inom Kultur
    • Bokkonst, bokformgivning inom Kultur

    Mer om författaren

    Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including Basics Design: Layout, 2e, The Production Manual, Fundamentals of Graphic Design and Design Genius among others.Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.

    Recensioner i media

    Subdividing space is commonplace in our culture and a traditional organizing principle. Our houses and apartments are divided into rooms; our drawers are designed with divided compartments to separate our things, and our parking lots are divided into rows of parallel spaces. In communication design, a grid provides a compositional framework through its network of horizontal and vertical intersecting lines that subdivide the page creating a guide to establish proportional relationships between the design elements. The authors of Grids for Graphic Designers state their goal is to introduce the basic principles of grid usage. They do so in a clear, articulate and visually informative process. This is a perfect text for students studying visual design, and those individuals who interested in grids and grid theory.

    Innehållsförteckning

    • Introduction1. The need for gridsOrganising informationHow we read a pageHow we view a screenForm and functionIndustry view: Boy Bastaiens2. Grid basicsAnatomy of a pageMeasurementsShapes on a pageProportionHierarchyDrawing on a gridThe rule of thirdsThe rule of oddsIndustry view: Second Story3. Grid typesSymmetricalAsymmetricalModulesCombinationsThe horizontalThe verticalBroadsideDiagonal and angular gridsIndustry view: Peter Dawson4. Grid elementsType The baselineImagesHorizontal and vertical alignmentColumnsType and column widthsFoliosIndustry view: Brody Associates5. Grid usageVisible gridsScaleThe perimeterAxisJuxtapositionWhite spaceEnvironmental gridsCaption-oriented gridsQuantitative information gridsThe grid as expressionThe grid as identityIndustry view: Nicholas Felton6. Online gridsThe online gridFormality versus informalityWeb basics- fixed or flexible?Translating the grid to the screenOrientationIndustry view: 3 DeepExercisesGlossaryIndex and credits