Fundamentals of Graphic Design

AvGavin Ambrose,Paul Harris

Häftad, Engelska, 2019

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Beskrivning

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.

Produktinformation

Utgivningsdatum:2019-10-17
Mått:200 x 228 x 12 mm
Vikt:540 g
Format:Häftad
Språk:Engelska
Serie:Fundamentals
Antal sidor:192
Upplaga:2
Förlag:Bloomsbury Publishing PLC
ISBN:9781474269971

Utforska kategorier

Grafisk design inom Kultur

Mer om författaren

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.Nigel Ball is course leader for graphic design at the University of Suffolk, UK.

Recensioner i media

The Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice.

Innehållsförteckning

IntroductionGraphic design as a disciplineWhat is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design todayInfluences and creative elementsGraphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / VernacularThe graphic design processThe brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning artDelivering the messagePrint / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental designProcuring workSelf-promotion / PortfoliosThe production processBasic tools / Digital tools / Specialist colour / File formats / Print finishingGlossaryOrganisations and online resourcesIndexAcknowledgements