Jeffrey L. Buller is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services and the author of more than a dozen books on academic leadership, higher education, and fundraising.Dianne M. Reeves is a senior director of development at Florida Atlantic University and has earned numerous professional certifications in fundraising, most notably the Certified Fund Raising Executive, Chartered Advisory in Philanthropy, and Certified Governance Trainer distinctions.

Going for the Gold is a valuable tool for those who are interested in furthering their fundraising skills and learning the basics of doing so. I believe this book would be very helpful to those in higher education who may not necessarily work in development. It’s a useful source for understanding the basics of the importance of cultivating relationships. Buller and Reeves effectively provide insight into the fundamentals of fundraising within higher education and demonstrate real-life situations that may occur, making it easy to fully grasp and understand their well thought- out ideas.

• Other books byDedicationIntroductionChapter 1: An Introduction to Academic FundraisingChapter 2: Ethical Issues in FundraisingChapter 3: Why One Size Does Not Fit AllChapter 4: The SPORT of Giving and the ACID TestChapter 5: Raising Awareness, Not Just MoneyChapter 6: Listening to and Telling StoriesAppendix A: Finding, Hiring, and Evaluating a Development OfficerAppendix B: AFP Code of Ethical Principles and Standards of Professional PracticeAppendix C: Donor Bill of RightsAppendix D: Training at Your InstitutionAbout the Authors