Dianne M. Reeves - Böcker

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Colleges and universities are such complex institutions that it is difficult for those who work in development to understand how the academic side of the institution operates and difficult for college professors and administrators to understand the technicalities and legal requirements that affect the development side of the institution. Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Colleges and universities are such complex institutions that it is difficult for those who work in development to understand how the academic side of the institution operates and difficult for college professors and administrators to understand the technicalities and legal requirements that affect the development side of the institution. Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

An African proverb says, “If you want to travel fast, travel alone. If you want to travel far, travel together.” World-Class Fundraising Isn’t a Solo Sport is about how to travel far in the world of academic development. It provides practical, field-tested strategies for building strong academic development teams. Using realistic case studies and innovative tools designed specifically for use in higher education, the book serves as an operations manual for how faculty members, academic administrators, or development officers can best work together to achieve their fundraising goals.