Communication Solution

Dr. Stacy Smulowitz is Executive Director of the Eastern Communication Association, a tenured, assistant professor at the University of Scranton and former Alumni Director at Wilkes University. Her passion for leading change started in 1995 as she traveled the United States to change the culture of an organization and continues through today as she helps leaders in higher education to make successful planned organizational change so that their institution can become more effective.

The Communication Solution: Leading Successful Change in Higher Education by Stacy M. Smulowitz is the right book at the right time. As institutions of higher education across the globe prepare for unprecedented changes in course delivery and organizational structure, communication is the indispensable linchpin connecting all key university members: external decision-makers, administrators, faculty, staff, students, families, and communities. Smulowitz’s book centers on communication as vital now more than ever as higher education must adapt in order to survive and thrive.

• PrefaceIntroductionPart 1: Groundwork // Fundamentals // And, the Research Says…. // Essential //Indispensable Ch 1: The Nature of Organizational ChangeCh. 2 Approaches to the Process of Planned Organizational ChangeCh. 3 The Nature of CommunicationCh. 4 The Nature of LeadershipPart 2: Leadership Practices That WorkCh. 5 Understanding the Higher Education Environment Ch. 6 CommitmentCh. 7 Change AgentCh. 8 CommunicationCh. 9 A New Model for Organizational ChangePart 3: Leadership Toolkit: a three step process for helping organizational members – especially employees- to drive and succeed at change efforts.Chapter 10: Step 1: Self Discovery Chapter 11: Step 2: Organizational Member DiscoveryChapter 12: Step 3: ImplementationConclusionReferences