Maximum Impact

Boards of Education and Superintendents Communicating as a Team

AvBrian K. Creasman,Brad Hughes

Inbunden, Engelska, 2020

758 kr

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Beskrivning

Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!

Produktinformation

Utgivningsdatum:2020-11-01
Mått:161 x 229 x 14 mm
Vikt:349 g
Format:Inbunden
Språk:Engelska
Antal sidor:106
Förlag:Bloomsbury Publishing Plc
ISBN:9781475858914

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Mer om författaren

Brian Creasman, Ed.D. is currently superintendent of Fleming County Schools in Kentucky. He is a published book author and has served as an assistant superintendent, a high school and middle school principal and assistant principal, and an instructional technologist and classroom teacher.Brad Hughes provides professional development training in communications-related topics. A retired journalist and public affairs director, he manages an education news blog on Twitter, averaging better than 12,000 engagements daily.

Recensioner i media

In Maximum Impact, Creasman and Hughes have identified what high-performing boards of education and superintendents do - communicate. No superintendent can be successful without transparent communication with their boards of education. Likewise, no board of education is going to be effective without clear communication with the superintendent. Furthermore, no school district can be successful without a board of education or superintendent that communicates effectively. Though it may seem simple, communication is the key ingredient to success - no matter the size of the school district. Maximum Impact is a must-read for board members and superintendents.

Innehållsförteckning

ForewordOpening TestimonialIntroductionChapter 1: Communicating as a Purpose-Driven TeamChapter 2: The Importance of ‘We” not “Me”Chapter 3: Communicating When Leaders DifferChapter 4: Board Meetings and MessagesChapter 5: An Informed School Family can be an Engaged School FamilyChapter 6: Two-way Communicating Via the News Media Chapter 7: Know when to Talk and Know when to hold BackChapter 8: Learning and Practicing the Art of Listening Chapter 9: Social Speaking – Online Engagement MattersChapter 10: Putting the Forward Focus on GrowthChapter 11: Building – and Maintaining – Support for SchoolsChapter 12: Success: See It, Speak ItChapter 13: Communicating in a Timely Manner in Calm and in CrisisChapter 14: Mistakes Happen and How We Acknowledge Them MattersChapter 15: Crafting a Year-round Schedule to Communicate School SuccessConclusion: A Final ThoughtAfterword