Petra R. Rivera-Rideau is Associate Professor of American Studies at Wellesley College and author of Remixing ReggaetÓn: The Cultural Politics of Race in Puerto Rico, also published by Duke University Press.

“Meticulously argued and persuasively written, Fitness Fiesta! will without a doubt expand the parameters of Latinx studies while sharply revealing how popular music and dance operate on multiple registers of reception. It sets the bar for future critical assessments of the unrelenting market demands for tropicalized Latinidad and will quickly take its place as a touchstone text in Latinx cultural studies.” - Richard T. Rodríguez, author of (A Kiss across the Ocean: Transatlantic Intimacies of British Post-Punk and US Latinidad) “We cannot underestimate the cultural damage that is done by the practices of misrepresentation of Latinidad and Latin music, to which Zumba is a contributor. Petra R. Rivera-Rideau outlines why we must all take Zumba seriously, as it is one of the contemporary ways that global audiences come to understand, consume, and appropriate this very particular representation of Latinness. Fitness Fiesta! will be an instant classic.” - Vanessa Díaz, author of (Manufacturing Celebrity: Latino Paparazzi and Women Reporters in Hollywood)

• Acknowledgments  ixWarm-up  11. Selling Authenticity  272. Selling Fiesta  553. Selling Fun  864. Selling Dreams  1165. Selling Love  148Cooldown  180Notes  189Bibliography  211Index  221

Petra R. Rivera-Rideau is Associate Professor of American Studies at Wellesley College and author of Remixing ReggaetÓn: The Cultural Politics of Race in Puerto Rico, also published by Duke University Press.

“Meticulously argued and persuasively written, Fitness Fiesta! will without a doubt expand the parameters of Latinx studies while sharply revealing how popular music and dance operate on multiple registers of reception. It sets the bar for future critical assessments of the unrelenting market demands for tropicalized Latinidad and will quickly take its place as a touchstone text in Latinx cultural studies.” - Richard T. Rodríguez, author of (A Kiss across the Ocean: Transatlantic Intimacies of British Post-Punk and US Latinidad) “We cannot underestimate the cultural damage that is done by the practices of misrepresentation of Latinidad and Latin music, to which Zumba is a contributor. Petra R. Rivera-Rideau outlines why we must all take Zumba seriously, as it is one of the contemporary ways that global audiences come to understand, consume, and appropriate this very particular representation of Latinness. Fitness Fiesta! will be an instant classic.” - Vanessa Díaz, author of (Manufacturing Celebrity: Latino Paparazzi and Women Reporters in Hollywood)

• Acknowledgments  ixWarm-up  11. Selling Authenticity  272. Selling Fiesta  553. Selling Fun  864. Selling Dreams  1165. Selling Love  148Cooldown  180Notes  189Bibliography  211Index  221

Petra R. Rivera-Rideau is Associate Professor of American Studies at Wellesley College and author of Remixing ReggaetÓn: The Cultural Politics of Race in Puerto Rico, also published by Duke University Press.

“Meticulously argued and persuasively written, Fitness Fiesta! will without a doubt expand the parameters of Latinx studies while sharply revealing how popular music and dance operate on multiple registers of reception. It sets the bar for future critical assessments of the unrelenting market demands for tropicalized Latinidad and will quickly take its place as a touchstone text in Latinx cultural studies.” - Richard T. Rodríguez, author of (A Kiss across the Ocean: Transatlantic Intimacies of British Post-Punk and US Latinidad) “We cannot underestimate the cultural damage that is done by the practices of misrepresentation of Latinidad and Latin music, to which Zumba is a contributor. Petra R. Rivera-Rideau outlines why we must all take Zumba seriously, as it is one of the contemporary ways that global audiences come to understand, consume, and appropriate this very particular representation of Latinness. Fitness Fiesta! will be an instant classic.” - Vanessa Díaz, author of (Manufacturing Celebrity: Latino Paparazzi and Women Reporters in Hollywood)

• Acknowledgments  ixWarm-up  11. Selling Authenticity  272. Selling Fiesta  553. Selling Fun  864. Selling Dreams  1165. Selling Love  148Cooldown  180Notes  189Bibliography  211Index  221