Instructional Design: The ADDIE Approach

Robert Maribe Branch is a tenured Professor of Instructional Design and Technology at the University of Georgia. Rob earned an Associate degree from New York City Technical College in Brooklyn, New York; a Bachelor of Science degree from Elizabeth City State University, North Carolina; and a Masters degree from Ball State University in Muncie, Indiana. Dr. Branch taught high school in Botswana as a Peace Corps volunteer and later returned to the United States, and completed a Doctor of Education degree from Virginia Tech in Blacksburg, Virginia in 1989 specializing in curriculum development and instructional design. Dr. Branch joined the faculty at Syracuse University and taught graduate courses and conducted research in the Department of Instructional Design, Development and Evaluation, and earned tenure during his seven years there. Dr. Branch is a former Fulbright Lecturer/Researcher to the University of Natal in South Africa where he helped to inaugurate a Masters degree program in Media Studies. Dr. Branch has co-edited the Educational Media and Technology Yearbook since 1997, and co-authored the two recent editions of the popular Survey of Instructional Development Models book. Dr. Branch emphasizes student-centered learning, teaches courses related to instructional systems design, and consults regularly with governments, businesses and other educational institutions. Dr. Branch’s published research focuses on diagramming complex conceptual relationships and other flow processes.

• Prologue.- Analyze.- Design.- Develop.- Implement.- Evaluate.- Epilogue.