Barbara Allen is professor of political science at Carleton CollegeDaniel Stevens is professor of politics at the University of Exeter

For almost two decades, I have been following the research of Barbara Allen and Dan Stevens on political advertising. What a treat it is to see such a compelling and important research agenda come together in a book. No one understands truth (and untruth) in political advertising—and how the electorate responds to that—better than Allen and Stevens.

• chapter 1. Communicating with Voters through Political Advertising:Moving beyond Ad Tone to Think about the Accuracy of Ad Claims chapter 2. Normative Political Theory, Advertising, and PoliticalParticipation chapter 3. “You can’t handle the truth?” Previous Research onPolitical Advertisingchapter 4. Evaluating the Accuracy, Visuals, and Sound ofAdvertising and Their Impacts chapter 5. Anatomy of an Ad Campaign: What Ads Say andWhen They Say It chapter 6. The Accuracy of Claims Made in Political Advertisingchapter 7. Spectacle, Message, and Meaning in the Visuals andSound of Political AdvertisingBarbara Allen, Daniel Stevens, and Jeffrey Berg chapter 8. Examining the Visuals and Sound in Political Advertising chapter 9. The Effects of Ad Accuracy on Political Knowledgeand Turnout chapter 10. Conclusion

Barbara Allen is professor of political science at Carleton CollegeDaniel Stevens is professor of politics at the University of Exeter

For almost two decades, I have been following the research of Barbara Allen and Dan Stevens on political advertising. What a treat it is to see such a compelling and important research agenda come together in a book. No one understands truth (and untruth) in political advertising—and how the electorate responds to that—better than Allen and Stevens.

• chapter 1. Communicating with Voters through Political Advertising:Moving beyond Ad Tone to Think about the Accuracy of Ad Claims chapter 2. Normative Political Theory, Advertising, and PoliticalParticipation chapter 3. “You can’t handle the truth?” Previous Research onPolitical Advertisingchapter 4. Evaluating the Accuracy, Visuals, and Sound ofAdvertising and Their Impacts chapter 5. Anatomy of an Ad Campaign: What Ads Say andWhen They Say It chapter 6. The Accuracy of Claims Made in Political Advertisingchapter 7. Spectacle, Message, and Meaning in the Visuals andSound of Political AdvertisingBarbara Allen, Daniel Stevens, and Jeffrey Berg chapter 8. Examining the Visuals and Sound in Political Advertising chapter 9. The Effects of Ad Accuracy on Political Knowledgeand Turnout chapter 10. Conclusion