Gooyong Kim is assistant professor of communication arts at Cheyney University of Pennsylvania.

In it's examination of the sociocultural conjuncture between a patriarchal Korean society and the commodified femininity and sexuality of Korean cultural industries, "From Factory Girls to K-Pop Idol Girls: Cultural Politics of Developmentalism, Patriarchy and Neoliberalism in South Korea's Popular Music Industry" occupies a key position in the emerging critical conversation calling for a feminist perspective in K-pop studies. This book purposes a better way of understanding not only the nature of feminist activism among young Korean women but also the radical feminist movements against traditional social values.

• Foreword by Douglas KellnerIntroductionChapter 1: Popular Culture as A Strategic Field of Neoliberal Intervention: Developmentalism, Neoliberal Social Policy, and Governmentality in Post-IMF Korean Popular Music IndustryChapter 2: K-pop Idol Girl Groups as Cultural Genre of Neoliberalism: Patriarchy, Developmentalism, and Structure of Feeling/ Experience in K-popChapter 3: Between Hybridity and Hegemony in K-Pop’s Global Popularity: A Case of Girls’ Generation’s American DebutChapter 4: Genealogy and Affective Economy of K-pop Female Idols: From Cute and Innocent to Ambiguous Femininity, to Explicit SexualizationChapter 5: Elusive Subjectivity of K-pop Female Idols: Split-personality, Narcissism, and Neo-Confucian Body Techniques in Suzy of MissAChapter 6: Resilience, Positive Psychology, and Subjectivity in K-pop Female Idols: Evolution of Girls’ Generation from “Into the New World” (2007) to “All Night” (2017)Chapter 7: The 90s, the Most Stunning Days of Our Lives: Cultural Politics of Retro

Gooyong Kim is assistant professor of communication arts at Cheyney University of Pennsylvania.

In it's examination of the sociocultural conjuncture between a patriarchal Korean society and the commodified femininity and sexuality of Korean cultural industries, "From Factory Girls to K-Pop Idol Girls: Cultural Politics of Developmentalism, Patriarchy and Neoliberalism in South Korea's Popular Music Industry" occupies a key position in the emerging critical conversation calling for a feminist perspective in K-pop studies. This book purposes a better way of understanding not only the nature of feminist activism among young Korean women but also the radical feminist movements against traditional social values.

• Foreword by Douglas KellnerIntroductionChapter 1: Popular Culture as A Strategic Field of Neoliberal Intervention: Developmentalism, Neoliberal Social Policy, and Governmentality in Post-IMF Korean Popular Music IndustryChapter 2: K-pop Idol Girl Groups as Cultural Genre of Neoliberalism: Patriarchy, Developmentalism, and Structure of Feeling/ Experience in K-popChapter 3: Between Hybridity and Hegemony in K-Pop’s Global Popularity: A Case of Girls’ Generation’s American DebutChapter 4: Genealogy and Affective Economy of K-pop Female Idols: From Cute and Innocent to Ambiguous Femininity, to Explicit SexualizationChapter 5: Elusive Subjectivity of K-pop Female Idols: Split-personality, Narcissism, and Neo-Confucian Body Techniques in Suzy of MissAChapter 6: Resilience, Positive Psychology, and Subjectivity in K-pop Female Idols: Evolution of Girls’ Generation from “Into the New World” (2007) to “All Night” (2017)Chapter 7: The 90s, the Most Stunning Days of Our Lives: Cultural Politics of Retro

Gooyong Kim is assistant professor of communication arts at Cheyney University of Pennsylvania.

In it's examination of the sociocultural conjuncture between a patriarchal Korean society and the commodified femininity and sexuality of Korean cultural industries, "From Factory Girls to K-Pop Idol Girls: Cultural Politics of Developmentalism, Patriarchy and Neoliberalism in South Korea's Popular Music Industry" occupies a key position in the emerging critical conversation calling for a feminist perspective in K-pop studies. This book purposes a better way of understanding not only the nature of feminist activism among young Korean women but also the radical feminist movements against traditional social values.

• Foreword by Douglas KellnerIntroductionChapter 1: Popular Culture as A Strategic Field of Neoliberal Intervention: Developmentalism, Neoliberal Social Policy, and Governmentality in Post-IMF Korean Popular Music IndustryChapter 2: K-pop Idol Girl Groups as Cultural Genre of Neoliberalism: Patriarchy, Developmentalism, and Structure of Feeling/ Experience in K-popChapter 3: Between Hybridity and Hegemony in K-Pop’s Global Popularity: A Case of Girls’ Generation’s American DebutChapter 4: Genealogy and Affective Economy of K-pop Female Idols: From Cute and Innocent to Ambiguous Femininity, to Explicit SexualizationChapter 5: Elusive Subjectivity of K-pop Female Idols: Split-personality, Narcissism, and Neo-Confucian Body Techniques in Suzy of MissAChapter 6: Resilience, Positive Psychology, and Subjectivity in K-pop Female Idols: Evolution of Girls’ Generation from “Into the New World” (2007) to “All Night” (2017)Chapter 7: The 90s, the Most Stunning Days of Our Lives: Cultural Politics of Retro