Häftad, Engelska, 2020
Audience and Business of YouTube and Online Videos
Av Louisa Ha
Del i serien Bloomsbury Studies in Communication and Storytelling
542 kr
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Beskrivning
The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.
Produktinformation
- Utgivningsdatum: 2020-08-11
- Mått: 154 x 223 x 18 mm
- Vikt: 349 g
- Format: Häftad
- Språk: Engelska
- Serie: Bloomsbury Studies in Communication and Storytelling
- Antal sidor: 230
- Förlag: Bloomsbury Publishing Plc
- ISBN: 9781498576505
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Mer om författaren
Louisa Ha is professor in the School of Media and Communication at Bowling Green State University and editor of Journalism and Mass Communication Quarterly.
Recensioner i media
. . . . Ha has created a research agenda for other researchers to follow, which appears to be the greatest contribution of all from this book. YouTube is hardly static; Ha and her colleagues collected research findings seemingly point the way toward future studies of online video users.
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