Jordan Frith is Pearce Professor of Professional Communication, Clemson University, USA. He is the author of five books, including A Billion Little Pieces: RFID and Infrastructures of Identification (2019) and Smartphones as Locative Media (2015).

Jordan Frith’s engaging storytelling and analysis makes Barcode a page-turner. He transforms the technical into the human, bringing lively cultural, political, and social analysis to something most of us overlook every day. But beware: After reading this book, you’ll want to talk about barcodes all the time.

• 1. The little black lines that changed the world2. How we almost ended up with a bullseye barcode3. An early bridge between the digital and the physical4. Consumer protests, labor rights, and automation5. President Bush and the barcode6. Barcodes and the Bible7. The cultural imaginary of the barcode8. The long and winding road of the QR Code9. Barcodes and fifty years of misplaced eulogiesNotesIndex

Jordan Frith is Pearce Professor of Professional Communication, Clemson University, USA. He is the author of five books, including A Billion Little Pieces: RFID and Infrastructures of Identification (2019) and Smartphones as Locative Media (2015).

Jordan Frith’s engaging storytelling and analysis makes Barcode a page-turner. He transforms the technical into the human, bringing lively cultural, political, and social analysis to something most of us overlook every day. But beware: After reading this book, you’ll want to talk about barcodes all the time.

• 1. The little black lines that changed the world2. How we almost ended up with a bullseye barcode3. An early bridge between the digital and the physical4. Consumer protests, labor rights, and automation5. President Bush and the barcode6. Barcodes and the Bible7. The cultural imaginary of the barcode8. The long and winding road of the QR Code9. Barcodes and fifty years of misplaced eulogiesNotesIndex

Jordan Frith is Pearce Professor of Professional Communication, Clemson University, USA. He is the author of five books, including A Billion Little Pieces: RFID and Infrastructures of Identification (2019) and Smartphones as Locative Media (2015).

Jordan Frith’s engaging storytelling and analysis makes Barcode a page-turner. He transforms the technical into the human, bringing lively cultural, political, and social analysis to something most of us overlook every day. But beware: After reading this book, you’ll want to talk about barcodes all the time.

• 1. The little black lines that changed the world2. How we almost ended up with a bullseye barcode3. An early bridge between the digital and the physical4. Consumer protests, labor rights, and automation5. President Bush and the barcode6. Barcodes and the Bible7. The cultural imaginary of the barcode8. The long and winding road of the QR Code9. Barcodes and fifty years of misplaced eulogiesNotesIndex