Scott A. Snell is professor at University of Virginia's Darden Graduate School of Business Administration. He teaches courses in strategic management and works internationally with senior executives to help their companies align strategy, organizational capability, and investments in top talent. His research has been published in a number of top journals, and he is the author of four books.

"Finally, a business book that goes beyond the emotional aspects of change management and acutely delves into the pragmatic steps which drive difficult and sustainable strategic transformation. A MUST read for CEOs and senior leaders alike."—Valerie Vargas, SVP Advertising & Retail Marketing, AT&T "Scott Snell's 'Playbook' is more important today than ever before as the CEO community struggles to transform their businesses in this ultra-competitive environment marked by constant change and volatility. The book strikes a very nice balance between principles and practice."—Johnny C. Taylor, CEO, Society for Human Resources Management "The CEO Playbook for Strategic Transformation is one of the most powerful and practical approaches to the most difficult situation a CEO will experience in their career! Scott Snell guides you on a journey through the complexity and magnitude of issues, using case studies and diagnostics, to equip you with practical guideposts and tools to ensure you have the best opportunity for success. The four factors serve as the CEO's compass for navigating strategic transformation."—Jim Clark, CEO, Boys and Girls Club of America "This is an invaluable resource for every CEO driving transformation in their organization. HR leaders should utilize this playbook to create a powerful partnership with the CEO and other executives to design and execute a winning strategy."—Betty Thompson, EVP and Chief People Officer, Booz Allen Hamilton "Every company in the world faces a fast-changing competitive landscape. The CEO Playbook for Strategic Transformation frames a great approach to mapping future success."—Scott Price, CEO, DFI Retail Holdings Group, Ltd. "This book is a practical guide that will help any leader improve their chances of driving transformative change in their organization. Scott A. Snell distills the essence of successful transformations into four factors and provides enduring principles and frameworks that make success less of a mystery for leaders pursuing transformation efforts. With the pace of technology-driven change, I wish this book was available a decade ago!"—Nilanjan Adhya, Chief Digital Officer, BlackRock "A must read for CEOs and business leaders whose ecosystems are evolving at record pace, The CEO Playbook for Strategic Transformation provides proven tools to set strategic direction and drive the organizational alignment required for successful transformations."—Melissa Anderson, EVP and Chief People Officer, Albemarle Corporation "Helpful read on the overall challenge of transformation and filled with practical insights to incorporate into your own transformation journey."—Michael D'Ambrose, EVP and Chief Human Resource Officer, The Boeing Company "Every transformation, like every sporting match, is unique. Scott A. Snell's playbook provides an array of effective tools to help leaders develop their transformation gameplan and plays to run based on the specific situation."—William Phelan, Chief Financial Officer, The American Bar Association

• 1. The CEO's Biggest Challenge: The Promise and Peril of Strategic Transformation2. Four Factors of Successful Transformation3. Factor One—Establish Context: Define and Communicate Strategic Intent and Rationale4. Factor Two—Engage Stakeholders: Differentiate Primary and Secondary Partners5. Factor Three—Orchestrate Mobilization: Convert Vision into Action6. Factor Four—Cultivate Agility: Build Dynamic Capability7. Develop a Game Plan: Key Phases and Watchpoints

Scott A. Snell is professor at University of Virginia's Darden Graduate School of Business Administration. He teaches courses in strategic management and works internationally with senior executives to help their companies align strategy, organizational capability, and investments in top talent. His research has been published in a number of top journals, and he is the author of four books.

"Finally, a business book that goes beyond the emotional aspects of change management and acutely delves into the pragmatic steps which drive difficult and sustainable strategic transformation. A MUST read for CEOs and senior leaders alike."—Valerie Vargas, SVP Advertising & Retail Marketing, AT&T "Scott Snell's 'Playbook' is more important today than ever before as the CEO community struggles to transform their businesses in this ultra-competitive environment marked by constant change and volatility. The book strikes a very nice balance between principles and practice."—Johnny C. Taylor, CEO, Society for Human Resources Management "The CEO Playbook for Strategic Transformation is one of the most powerful and practical approaches to the most difficult situation a CEO will experience in their career! Scott Snell guides you on a journey through the complexity and magnitude of issues, using case studies and diagnostics, to equip you with practical guideposts and tools to ensure you have the best opportunity for success. The four factors serve as the CEO's compass for navigating strategic transformation."—Jim Clark, CEO, Boys and Girls Club of America "This is an invaluable resource for every CEO driving transformation in their organization. HR leaders should utilize this playbook to create a powerful partnership with the CEO and other executives to design and execute a winning strategy."—Betty Thompson, EVP and Chief People Officer, Booz Allen Hamilton "Every company in the world faces a fast-changing competitive landscape. The CEO Playbook for Strategic Transformation frames a great approach to mapping future success."—Scott Price, CEO, DFI Retail Holdings Group, Ltd. "This book is a practical guide that will help any leader improve their chances of driving transformative change in their organization. Scott A. Snell distills the essence of successful transformations into four factors and provides enduring principles and frameworks that make success less of a mystery for leaders pursuing transformation efforts. With the pace of technology-driven change, I wish this book was available a decade ago!"—Nilanjan Adhya, Chief Digital Officer, BlackRock "A must read for CEOs and business leaders whose ecosystems are evolving at record pace, The CEO Playbook for Strategic Transformation provides proven tools to set strategic direction and drive the organizational alignment required for successful transformations."—Melissa Anderson, EVP and Chief People Officer, Albemarle Corporation "Helpful read on the overall challenge of transformation and filled with practical insights to incorporate into your own transformation journey."—Michael D'Ambrose, EVP and Chief Human Resource Officer, The Boeing Company "Every transformation, like every sporting match, is unique. Scott A. Snell's playbook provides an array of effective tools to help leaders develop their transformation gameplan and plays to run based on the specific situation."—William Phelan, Chief Financial Officer, The American Bar Association

• 1. The CEO's Biggest Challenge: The Promise and Peril of Strategic Transformation2. Four Factors of Successful Transformation3. Factor One—Establish Context: Define and Communicate Strategic Intent and Rationale4. Factor Two—Engage Stakeholders: Differentiate Primary and Secondary Partners5. Factor Three—Orchestrate Mobilization: Convert Vision into Action6. Factor Four—Cultivate Agility: Build Dynamic Capability7. Develop a Game Plan: Key Phases and Watchpoints

Scott A. Snell is professor at University of Virginia's Darden Graduate School of Business Administration. He teaches courses in strategic management and works internationally with senior executives to help their companies align strategy, organizational capability, and investments in top talent. His research has been published in a number of top journals, and he is the author of four books.

"Finally, a business book that goes beyond the emotional aspects of change management and acutely delves into the pragmatic steps which drive difficult and sustainable strategic transformation. A MUST read for CEOs and senior leaders alike."—Valerie Vargas, SVP Advertising & Retail Marketing, AT&T "Scott Snell's 'Playbook' is more important today than ever before as the CEO community struggles to transform their businesses in this ultra-competitive environment marked by constant change and volatility. The book strikes a very nice balance between principles and practice."—Johnny C. Taylor, CEO, Society for Human Resources Management "The CEO Playbook for Strategic Transformation is one of the most powerful and practical approaches to the most difficult situation a CEO will experience in their career! Scott Snell guides you on a journey through the complexity and magnitude of issues, using case studies and diagnostics, to equip you with practical guideposts and tools to ensure you have the best opportunity for success. The four factors serve as the CEO's compass for navigating strategic transformation."—Jim Clark, CEO, Boys and Girls Club of America "This is an invaluable resource for every CEO driving transformation in their organization. HR leaders should utilize this playbook to create a powerful partnership with the CEO and other executives to design and execute a winning strategy."—Betty Thompson, EVP and Chief People Officer, Booz Allen Hamilton "Every company in the world faces a fast-changing competitive landscape. The CEO Playbook for Strategic Transformation frames a great approach to mapping future success."—Scott Price, CEO, DFI Retail Holdings Group, Ltd. "This book is a practical guide that will help any leader improve their chances of driving transformative change in their organization. Scott A. Snell distills the essence of successful transformations into four factors and provides enduring principles and frameworks that make success less of a mystery for leaders pursuing transformation efforts. With the pace of technology-driven change, I wish this book was available a decade ago!"—Nilanjan Adhya, Chief Digital Officer, BlackRock "A must read for CEOs and business leaders whose ecosystems are evolving at record pace, The CEO Playbook for Strategic Transformation provides proven tools to set strategic direction and drive the organizational alignment required for successful transformations."—Melissa Anderson, EVP and Chief People Officer, Albemarle Corporation "Helpful read on the overall challenge of transformation and filled with practical insights to incorporate into your own transformation journey."—Michael D'Ambrose, EVP and Chief Human Resource Officer, The Boeing Company "Every transformation, like every sporting match, is unique. Scott A. Snell's playbook provides an array of effective tools to help leaders develop their transformation gameplan and plays to run based on the specific situation."—William Phelan, Chief Financial Officer, The American Bar Association

• 1. The CEO's Biggest Challenge: The Promise and Peril of Strategic Transformation2. Four Factors of Successful Transformation3. Factor One—Establish Context: Define and Communicate Strategic Intent and Rationale4. Factor Two—Engage Stakeholders: Differentiate Primary and Secondary Partners5. Factor Three—Orchestrate Mobilization: Convert Vision into Action6. Factor Four—Cultivate Agility: Build Dynamic Capability7. Develop a Game Plan: Key Phases and Watchpoints