Tama Leaver is Associate Professor of Internet Studies at Curtin University.Tim Highfield is Assistant Professor of New Media at the University of Amsterdam.Crystal Abidin is Associate Professor of Internet Studies, Principal Research Fellow, and ARC DECRA Fellow at Curtin University. She leads the Social Media Pop Cultures Programme in the Centre for Culture and Technology (CCAT), and is the founder of the TikTok Cultures Research Network.

“[It] will be [a] valuable reference [book] for students in the field of media and cultural studies. [It] may also inspire researchers and practitioners in related fields to understand how culture is created and modulated on platforms, and how culture can be studied in the platform environment.”Media, Culture & Society“Leaver, Highfield, and Abidin’s book tackles a timely and complex topic with precision and clarity. An essential overview of Instagram as a far-reaching, multifunctional platform, the authors deftly map out the ways in which Instagram permeates our daily lives. By providing engaging examples throughout the book, the authors give life to their arguments while leaving room for readers to consider important questions for themselves.”International Journal of Communication

• Acknowledgements IntroductionChapter One: PlatformChapter Two: AestheticsChapter Three: EcologiesChapter Four: EconomiesChapter Five: CulturesChapter Six: LifespansChapter Seven: From the Instagram of Everything to the Everything of Instagram Appendix: Instagram TimelineReferencesIndex

Tama Leaver is Associate Professor of Internet Studies at Curtin University.Tim Highfield is Assistant Professor of New Media at the University of Amsterdam.Crystal Abidin is Associate Professor of Internet Studies, Principal Research Fellow, and ARC DECRA Fellow at Curtin University. She leads the Social Media Pop Cultures Programme in the Centre for Culture and Technology (CCAT), and is the founder of the TikTok Cultures Research Network.

“[It] will be [a] valuable reference [book] for students in the field of media and cultural studies. [It] may also inspire researchers and practitioners in related fields to understand how culture is created and modulated on platforms, and how culture can be studied in the platform environment.”Media, Culture & Society“Leaver, Highfield, and Abidin’s book tackles a timely and complex topic with precision and clarity. An essential overview of Instagram as a far-reaching, multifunctional platform, the authors deftly map out the ways in which Instagram permeates our daily lives. By providing engaging examples throughout the book, the authors give life to their arguments while leaving room for readers to consider important questions for themselves.”International Journal of Communication

• Acknowledgements IntroductionChapter One: PlatformChapter Two: AestheticsChapter Three: EcologiesChapter Four: EconomiesChapter Five: CulturesChapter Six: LifespansChapter Seven: From the Instagram of Everything to the Everything of Instagram Appendix: Instagram TimelineReferencesIndex

Tama Leaver is Associate Professor of Internet Studies at Curtin University.Tim Highfield is Assistant Professor of New Media at the University of Amsterdam.Crystal Abidin is Associate Professor of Internet Studies, Principal Research Fellow, and ARC DECRA Fellow at Curtin University. She leads the Social Media Pop Cultures Programme in the Centre for Culture and Technology (CCAT), and is the founder of the TikTok Cultures Research Network.

“[It] will be [a] valuable reference [book] for students in the field of media and cultural studies. [It] may also inspire researchers and practitioners in related fields to understand how culture is created and modulated on platforms, and how culture can be studied in the platform environment.”Media, Culture & Society“Leaver, Highfield, and Abidin’s book tackles a timely and complex topic with precision and clarity. An essential overview of Instagram as a far-reaching, multifunctional platform, the authors deftly map out the ways in which Instagram permeates our daily lives. By providing engaging examples throughout the book, the authors give life to their arguments while leaving room for readers to consider important questions for themselves.”International Journal of Communication

• Acknowledgements IntroductionChapter One: PlatformChapter Two: AestheticsChapter Three: EcologiesChapter Four: EconomiesChapter Five: CulturesChapter Six: LifespansChapter Seven: From the Instagram of Everything to the Everything of Instagram Appendix: Instagram TimelineReferencesIndex