Semantic Media

Mapping Meaning on the Internet

AvAndrew Iliadis

Inbunden, Engelska, 2022

663 kr

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Häftad

223 kr

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285 kr

Beskrivning

Media technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.

Produktinformation

Utgivningsdatum:2022-11-25
Mått:145 x 218 x 23 mm
Vikt:408 g
Format:Inbunden
Språk:Engelska
Antal sidor:160
Förlag:John Wiley and Sons Ltd
ISBN:9781509542574

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

Andrew Iliadis is Assistant Professor in the Department of Media Studies and Production at Temple University.

Recensioner i media

“Semantic Media is an exceptional primer on the meaning-making power big tech exerts through the seemingly innocuous technologies of online search and personal assistants. Iliadis deftly demonstrates how efforts to deliver information to the consumer have far-reaching cultural consequences. A must-read for scholars and students seeking to address contemporary challenges in information and technology.”Andrea L. Guzman, Northern Illinois University“Iliadis provides a broad introduction to semantic approaches and why they matter, as well as strong theoretical connections and illustrations of their practical application. Anyone interested in how knowledge is constructed and shared in a networked society will find the book enlightening and generative.”Alexander Halavais, Arizona State University

Innehållsförteckning

AcknowledgmentsIntroduction1. A History of Semantics2. Knowledge Graphs3. One Schema to Rule them All4. The Wiki Wrangler5. “An Ontology-Driven Application for the Masses”Conclusion NotesReferencesIndex