This workbook is designed to be a guide for planning and delivering engaging presentations for agricultural audiences. We believe that to effectively communicate in the field of agriculture, one should be strategic- a communicator must consider the context and their audience, in addition to the message's topic or content. Inside, students will find concepts, techniques, and skills they can use to make strategic decisions as professional agricultural communicators. Unlike a textbook, Presentation & Sales Strategies for Agricultural Audiences provides ample space for writing, drawing, brainstorming, and drafting. The pages allow students to take notes, highlight content, critique examples, and complete activities.
