Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.

How do you do the thing when you don t know how to do the thing?

There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.

After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn t talent, luck, resources or readiness. It s the wall you ve built around yourself. And it s not made of concrete - it s made of paper.

Blending unforgettable stories from the world s biggest doers with methods drawn from behavioural science, Just Fcking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.

Because this isn t just a book it s a wake-up call. Will you answer it?

Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.

How do you do the thing when you don t know how to do the thing?

There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.

After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn t talent, luck, resources or readiness. It s the wall you ve built around yourself. And it s not made of concrete - it s made of paper.

Blending unforgettable stories from the world s biggest doers with methods drawn from behavioural science, Just Fcking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.

Because this isn t just a book it s a wake-up call. Will you answer it?