Rethinking Financial Behaviour

Ariane Agunsoye is Senior Lecturer in Economics at Goldsmiths, University of London.

“Thinking beyond the ‘rational’ investor or ‘irresponsible’ financial behaviour, Agunsoye’s interdisciplinary approach to financialisation and everyday lives offers fresh insights into how households make sense of their savings and investment decisions. By highlighting the constraints and contradictions intrinsic to the current asset-based welfare system, this book also challenges us to consider what kind of policy approaches would be required to address financial inequalities, particularly due to gender and ethnicity.” Karen P.Y. Lai, Durham University

• Part 1: Everyday Financial Subjects1. Introduction2. Willing and Unwilling Subjects of Everyday FinancializationPart 2: Construction of the Everyday Asset Manager3. Normalizing Asset Accumulation4. Becoming an Everyday Asset ManagerPart 3: Being an Everyday Asset Manager5. The Conduct of the Everyday Asset Manager6. The Disciplining Effect of Asset NormsPart 4: Variegated Financial Subjectivities in the UK7. Coping with Constraints8. Managing Contradictions and Constraints9. ConclusionAppendix A: Income Thresholds and Interviewee ProfilesAppendix B: Analysis and Approach to Data