Leighton Evans is an Associate Professor of Media Theory at Swansea University. Leighton teaches across the undergraduate programmes in the department of Media and Communication, and his research focuses on the phenomenology of immersive media and the mediation of everyday life by digital media. Leighton is the author of Locative Social Media (2015), The Re-emergence of Virtual Reality (2018) and the co-author of Location-based Social Media: Space, Time and Identity (2017) and Intergenerational Locative Play: Augmenting Family (2021).In 2023, Leighton was the recipient of the Dillwyn Medal in Social Sciences, Business and Education from the Learned Society of Wales in recognition of his research. In the same year, Leighton was the recipient of a Swansea University Academy of Teaching and Learning (SALT) Excellence in Teaching Award, nominated by his students.

• Chapter 1: Introduction: What Are Media Studies?Chapter 2: Political Economy of the Mass MediaChapter 3: Political Economy of Digital Media: Datafication and PlatformisationChapter 4: Media Law and Media RegulationChapter 5: Global and Local MediaChapter 6: Media ProductionChapter 7: Texts in the Digital AgeChapter 8: Visual Cultures and MeaningChapter 9: Discourse and Discourse AnalysisChapter 10: Genre and NarrativeChapter 11: Mass Media Audiences and Digital Media UsersChapter 12: The Audience Commodity – Creating Publics and Selling ThemChapter 13: Filter Bubbles and MisinformationChapter 14: AI and AutomationChapter 15: Climate Change and the MediaChapter 16: Intersectionality and Digital MediaChapter 17: Decolonialising Media Studies

Leighton Evans is an Associate Professor of Media Theory at Swansea University. Leighton teaches across the undergraduate programmes in the department of Media and Communication, and his research focuses on the phenomenology of immersive media and the mediation of everyday life by digital media. Leighton is the author of Locative Social Media (2015), The Re-emergence of Virtual Reality (2018) and the co-author of Location-based Social Media: Space, Time and Identity (2017) and Intergenerational Locative Play: Augmenting Family (2021).In 2023, Leighton was the recipient of the Dillwyn Medal in Social Sciences, Business and Education from the Learned Society of Wales in recognition of his research. In the same year, Leighton was the recipient of a Swansea University Academy of Teaching and Learning (SALT) Excellence in Teaching Award, nominated by his students.

• Chapter 1: Introduction: What Are Media Studies?Chapter 2: Political Economy of the Mass MediaChapter 3: Political Economy of Digital Media: Datafication and PlatformisationChapter 4: Media Law and Media RegulationChapter 5: Global and Local MediaChapter 6: Media ProductionChapter 7: Texts in the Digital AgeChapter 8: Visual Cultures and MeaningChapter 9: Discourse and Discourse AnalysisChapter 10: Genre and NarrativeChapter 11: Mass Media Audiences and Digital Media UsersChapter 12: The Audience Commodity – Creating Publics and Selling ThemChapter 13: Filter Bubbles and MisinformationChapter 14: AI and AutomationChapter 15: Climate Change and the MediaChapter 16: Intersectionality and Digital MediaChapter 17: Decolonialising Media Studies

Leighton Evans is an Associate Professor of Media Theory at Swansea University. Leighton teaches across the undergraduate programmes in the department of Media and Communication, and his research focuses on the phenomenology of immersive media and the mediation of everyday life by digital media. Leighton is the author of Locative Social Media (2015), The Re-emergence of Virtual Reality (2018) and the co-author of Location-based Social Media: Space, Time and Identity (2017) and Intergenerational Locative Play: Augmenting Family (2021).In 2023, Leighton was the recipient of the Dillwyn Medal in Social Sciences, Business and Education from the Learned Society of Wales in recognition of his research. In the same year, Leighton was the recipient of a Swansea University Academy of Teaching and Learning (SALT) Excellence in Teaching Award, nominated by his students.

• Chapter 1: Introduction: What Are Media Studies?Chapter 2: Political Economy of the Mass MediaChapter 3: Political Economy of Digital Media: Datafication and PlatformisationChapter 4: Media Law and Media RegulationChapter 5: Global and Local MediaChapter 6: Media ProductionChapter 7: Texts in the Digital AgeChapter 8: Visual Cultures and MeaningChapter 9: Discourse and Discourse AnalysisChapter 10: Genre and NarrativeChapter 11: Mass Media Audiences and Digital Media UsersChapter 12: The Audience Commodity – Creating Publics and Selling ThemChapter 13: Filter Bubbles and MisinformationChapter 14: AI and AutomationChapter 15: Climate Change and the MediaChapter 16: Intersectionality and Digital MediaChapter 17: Decolonialising Media Studies