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Michael Beverland, Pinar Cankurtaran - Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management, Inbunden

Inbunden, Engelska, 2025

Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Av Michael Beverland, Pinar Cankurtaran

Del i serien Very Short, Fairly Interesting & Cheap Books

1062 kr

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Beskrivning
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

Recensioner i media

As the title promises, the book is short, yet interesting and in spite of its shortness, covers various areas of brand management in a concise manner. Here in Finland, students are not obliged to buy their course books (as they are provided by the university library) but this one I recommended my brand-management course students to buy as a kind of quick hand book of the subject.

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