Customer Responsive Management

The Flexible Advantage

AvFrank Davis Jr.,Karl Manrodt

Häftad, Engelska, 1996

Del 1 i serien Total Quality Management

268 kr

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Beskrivning

This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.

Produktinformation

Utgivningsdatum:1996-10-31
Mått:140 x 216 x 21 mm
Vikt:499 g
Format:Häftad
Språk:Engelska
Serie:Total Quality Management
Antal sidor:286
Förlag:John Wiley & Sons Inc
ISBN:9781557865052

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Mer om författaren

Frank W. Davis. Jr and Karl Manrodt are both Professors of Marketing, Logistics and Transportation, University of Tennessee, Knoxville, USA.

Innehållsförteckning

An Introduction to Customer Responsiveness. The Evolving Economic Focus: From Conquest to Relationship.Why Should Organizations Be Responsive?.Customer Responsiveness is Activity Based.The Customer-Responsive Model.Examples of Customer-Responsive Organizations.The Customer Relationship Management Task.Delivery Coordination Management Task.Customer-Responsive Demand Economics.Customer-Responsive Cost Economics.Customer-Responsive Pricing.The Customer-Responsive Organization.Customer-Responsive Information Infrastructure.Responsive Relationships.The Evolving Business Focus: Production to Customer Responsiveness.Index.