Data Warehousing

Using the Wal-Mart Model

AvPaul Westerman

Häftad, Engelska, 2000

Del i serien Morgan Kaufmann Series in Data Management Systems

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Beskrivning

At 70 terabytes and growing, Wal-Mart's data warehouse is still the world's largest, most ambitious, and arguably most successful commercial database. Written by one of the key figures in its design and construction, Data Warehousing: Using the Wal-Mart Model gives you an insider's view of this enormous project. Continuously drawing from this example, the author teaches you the general principles and specific techniques you need to understand to be a valuable part of your organization's own data warehouse project, however large or small. You'll emerge with a practical understanding of both the business and technical aspects of building a data warehouse for storing and accessing data in a strategically useful way.What further sets this book apart is its focus on the informational needs of retail companies-including both market and organizational issues that affect the data's collection and use. If retail is your field, this book will prove especially valuable as you develop and implement your company's ideal data warehouse solution.

Produktinformation

Utgivningsdatum:2000-09-06
Mått:187 x 235 x 35 mm
Vikt:630 g
Format:Häftad
Språk:Engelska
Serie:Morgan Kaufmann Series in Data Management Systems
Antal sidor:297
Förlag:Elsevier Science & Technology
ISBN:9781558606845

Utforska kategorier

Databaser inom Data och IT
Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University.

Innehållsförteckning

CHAPTER 1 - WHAT IS DATA WAREHOUSING? CHAPTER 2 - PROJECT PLANNING CHAPTER 3 - BUSINESS EXPLORATION CHAPTER 4 - BUSINESS CASE STUDY AND ROI ANALYSIS CHAPTER 5 - ORGANIZATIONAL INTEGRATION CHAPTER 6 - TECHNOLOGY CHAPTER 7 - TECHNOLOGY - DATABASE MAINTENANCE CHAPTER 8 - TECHNICAL CONSTRUCTION OF THE WAL-MART DATA WAREHOUSE CHAPTER 9 - POST-IMPLEMENTATION OF THE WAL-MART DATA WAREHOUSE CHAPTER 10 - STORE OPERATIONS SAMPLE ANALYSES CHAPTER 11 - MERCHANDISING SAMPLE ANALYSES APPENDIX A - RETAIL FORMULAS