Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University.

• CHAPTER 1 - WHAT IS DATA WAREHOUSING? CHAPTER 2 - PROJECT PLANNING CHAPTER 3 - BUSINESS EXPLORATION CHAPTER 4 - BUSINESS CASE STUDY AND ROI ANALYSIS CHAPTER 5 - ORGANIZATIONAL INTEGRATION CHAPTER 6 - TECHNOLOGY CHAPTER 7 - TECHNOLOGY - DATABASE MAINTENANCE CHAPTER 8 - TECHNICAL CONSTRUCTION OF THE WAL-MART DATA WAREHOUSE CHAPTER 9 - POST-IMPLEMENTATION OF THE WAL-MART DATA WAREHOUSE CHAPTER 10 - STORE OPERATIONS SAMPLE ANALYSES CHAPTER 11 - MERCHANDISING SAMPLE ANALYSES APPENDIX A - RETAIL FORMULAS

Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University.

• CHAPTER 1 - WHAT IS DATA WAREHOUSING? CHAPTER 2 - PROJECT PLANNING CHAPTER 3 - BUSINESS EXPLORATION CHAPTER 4 - BUSINESS CASE STUDY AND ROI ANALYSIS CHAPTER 5 - ORGANIZATIONAL INTEGRATION CHAPTER 6 - TECHNOLOGY CHAPTER 7 - TECHNOLOGY - DATABASE MAINTENANCE CHAPTER 8 - TECHNICAL CONSTRUCTION OF THE WAL-MART DATA WAREHOUSE CHAPTER 9 - POST-IMPLEMENTATION OF THE WAL-MART DATA WAREHOUSE CHAPTER 10 - STORE OPERATIONS SAMPLE ANALYSES CHAPTER 11 - MERCHANDISING SAMPLE ANALYSES APPENDIX A - RETAIL FORMULAS

Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University.

• CHAPTER 1 - WHAT IS DATA WAREHOUSING? CHAPTER 2 - PROJECT PLANNING CHAPTER 3 - BUSINESS EXPLORATION CHAPTER 4 - BUSINESS CASE STUDY AND ROI ANALYSIS CHAPTER 5 - ORGANIZATIONAL INTEGRATION CHAPTER 6 - TECHNOLOGY CHAPTER 7 - TECHNOLOGY - DATABASE MAINTENANCE CHAPTER 8 - TECHNICAL CONSTRUCTION OF THE WAL-MART DATA WAREHOUSE CHAPTER 9 - POST-IMPLEMENTATION OF THE WAL-MART DATA WAREHOUSE CHAPTER 10 - STORE OPERATIONS SAMPLE ANALYSES CHAPTER 11 - MERCHANDISING SAMPLE ANALYSES APPENDIX A - RETAIL FORMULAS