REFIK CULPAN is Professor of Management and International Business in the School of Business Administration, Pennsylvania State University. He holds a doctorate degree from New York University and has had extensive experience, not only in the academic community but as a consultant to various businesses. Dr. Culpan is a regular contributor to the journals of his fields, and coeditor of a previous book for Quorum, Transformation Management in Postcommunist Countries (1995, with Brij Nino Kumar.)

An expert in the field of international business, Culpan (Pennsylvania State Univ.) explains in this clearly written book the theoretical background of strategic alliances, including transaction cost theory, the resource-based view, the industrial organization model, game theory, and organizational learning. He describes the various types of alliances, including joint venture equity alliances and nonequity alliances such as licensing, franchising, management contracts, turnkey operations, subcontracting, supplier partnerships, marketing agreements, technical partnerships, and joint production. The book is unique in presenting separate chapters on global strategic alliances in four specific industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan emphasizes the strategic importance of alliances for multinational companies. He describes how to manage alliances successfully, including how to evaluate the need for an alliance, selecting a partner, what to consider when choosing an equity or nonequity alliance, and how managers should control and evaluate the performance of an alliance. Diagrams and tables of data explain the concepts; extensive chapter endnotes. Appropriate for managers, consultants, researchers, and professors and students of international business, lower-division undergraduate and up. - Choice

• Preface Introduction Global Business Competition and Alliances Theoretical Foundations International Business Strategy and Alliances Equity Alliances Non-Equity Alliances Global Alliances in the Auto Manufacturing Industry Global Alliances in the Pharmaceutical Industry Global Alliances in the Airline Industry Global Alliances in the Telecommunications Industry Alliance Management Index

REFIK CULPAN is Professor of Management and International Business in the School of Business Administration, Pennsylvania State University. He holds a doctorate degree from New York University and has had extensive experience, not only in the academic community but as a consultant to various businesses. Dr. Culpan is a regular contributor to the journals of his fields, and coeditor of a previous book for Quorum, Transformation Management in Postcommunist Countries (1995, with Brij Nino Kumar.)

An expert in the field of international business, Culpan (Pennsylvania State Univ.) explains in this clearly written book the theoretical background of strategic alliances, including transaction cost theory, the resource-based view, the industrial organization model, game theory, and organizational learning. He describes the various types of alliances, including joint venture equity alliances and nonequity alliances such as licensing, franchising, management contracts, turnkey operations, subcontracting, supplier partnerships, marketing agreements, technical partnerships, and joint production. The book is unique in presenting separate chapters on global strategic alliances in four specific industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan emphasizes the strategic importance of alliances for multinational companies. He describes how to manage alliances successfully, including how to evaluate the need for an alliance, selecting a partner, what to consider when choosing an equity or nonequity alliance, and how managers should control and evaluate the performance of an alliance. Diagrams and tables of data explain the concepts; extensive chapter endnotes. Appropriate for managers, consultants, researchers, and professors and students of international business, lower-division undergraduate and up. - Choice

• Preface Introduction Global Business Competition and Alliances Theoretical Foundations International Business Strategy and Alliances Equity Alliances Non-Equity Alliances Global Alliances in the Auto Manufacturing Industry Global Alliances in the Pharmaceutical Industry Global Alliances in the Airline Industry Global Alliances in the Telecommunications Industry Alliance Management Index

REFIK CULPAN is Professor of Management and International Business in the School of Business Administration, Pennsylvania State University. He holds a doctorate degree from New York University and has had extensive experience, not only in the academic community but as a consultant to various businesses. Dr. Culpan is a regular contributor to the journals of his fields, and coeditor of a previous book for Quorum, Transformation Management in Postcommunist Countries (1995, with Brij Nino Kumar.)

An expert in the field of international business, Culpan (Pennsylvania State Univ.) explains in this clearly written book the theoretical background of strategic alliances, including transaction cost theory, the resource-based view, the industrial organization model, game theory, and organizational learning. He describes the various types of alliances, including joint venture equity alliances and nonequity alliances such as licensing, franchising, management contracts, turnkey operations, subcontracting, supplier partnerships, marketing agreements, technical partnerships, and joint production. The book is unique in presenting separate chapters on global strategic alliances in four specific industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan emphasizes the strategic importance of alliances for multinational companies. He describes how to manage alliances successfully, including how to evaluate the need for an alliance, selecting a partner, what to consider when choosing an equity or nonequity alliance, and how managers should control and evaluate the performance of an alliance. Diagrams and tables of data explain the concepts; extensive chapter endnotes. Appropriate for managers, consultants, researchers, and professors and students of international business, lower-division undergraduate and up. - Choice

• Preface Introduction Global Business Competition and Alliances Theoretical Foundations International Business Strategy and Alliances Equity Alliances Non-Equity Alliances Global Alliances in the Auto Manufacturing Industry Global Alliances in the Pharmaceutical Industry Global Alliances in the Airline Industry Global Alliances in the Telecommunications Industry Alliance Management Index