LOUIS E. V. NEVAER is an economist, business entrepreneur, consultant, editor, and former publisher of newsletters on topics in international financial management. His previous books published by Quorum are Corporate Financial Planning and Management in a Deficit Economy (1987, with Steven A. Deck), The Management of Corporate Business Units (1988), The Protectionist Threat to Corporate America (1989), Strategic Corporate Alliances (1990), Strategies for Business in Mexico (1995), and New Business Opportunities in Latin America (1996).

• Preface Introduction: In the Streets of San Francisco Get Into the Groove Fall Into the Gap The Rift with Levi Strauss & Co. The Coup against the Banana-Republicans The Fabulosity of Simplicity The Triumph of the Planet of the Banana-Republicans The Cannibalism of Old Navy Bridging the Gap to Generation Y By the Sweat of (Someone Else's) Brow Falling Out of the Gap A Gap Chronology Selected Bibliography Index

LOUIS E. V. NEVAER is an economist, business entrepreneur, consultant, editor, and former publisher of newsletters on topics in international financial management. His previous books published by Quorum are Corporate Financial Planning and Management in a Deficit Economy (1987, with Steven A. Deck), The Management of Corporate Business Units (1988), The Protectionist Threat to Corporate America (1989), Strategic Corporate Alliances (1990), Strategies for Business in Mexico (1995), and New Business Opportunities in Latin America (1996).

• Preface Introduction: In the Streets of San Francisco Get Into the Groove Fall Into the Gap The Rift with Levi Strauss & Co. The Coup against the Banana-Republicans The Fabulosity of Simplicity The Triumph of the Planet of the Banana-Republicans The Cannibalism of Old Navy Bridging the Gap to Generation Y By the Sweat of (Someone Else's) Brow Falling Out of the Gap A Gap Chronology Selected Bibliography Index

LOUIS E. V. NEVAER is an economist, business entrepreneur, consultant, editor, and former publisher of newsletters on topics in international financial management. His previous books published by Quorum are Corporate Financial Planning and Management in a Deficit Economy (1987, with Steven A. Deck), The Management of Corporate Business Units (1988), The Protectionist Threat to Corporate America (1989), Strategic Corporate Alliances (1990), Strategies for Business in Mexico (1995), and New Business Opportunities in Latin America (1996).

• Preface Introduction: In the Streets of San Francisco Get Into the Groove Fall Into the Gap The Rift with Levi Strauss & Co. The Coup against the Banana-Republicans The Fabulosity of Simplicity The Triumph of the Planet of the Banana-Republicans The Cannibalism of Old Navy Bridging the Gap to Generation Y By the Sweat of (Someone Else's) Brow Falling Out of the Gap A Gap Chronology Selected Bibliography Index