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John Day, Yingluo Wang, Wayne Huang - Global Mobile Commerce: Strategies, Implementation and Case Studies, E-bok

E-bok, Engelska, 2007

Global Mobile Commerce: Strategies, Implementation and Case Studies

Av John Day, Yingluo Wang, Wayne Huang

2053 kr

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Beskrivning
In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level. Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.
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